It's All About The Looks: The Importance Of Well-Designed Banner Stands

Jan. 31, 2011 - PRLog -- Banners with poor design will not get a second glance from potential customers and will do nothing more than just blend into the background. Bright colorful banners with bold text that can be read easily from a distance attract customers to a stall. A good looking banner sparks customer interest with visual messages and helps to spread the company's information.

Using banner stands to spread the message is economical also. Once designed, these banner stands can be used repeatedly, thus making them a very effective form of advertising. The sizes can range from very large ones to be placed outdoors to as small as desired for the nooks in hallways. Some stands are very portable and easy to take from place to place. Styles of such banners range from simple single panel stands to ones having changeable banners. It is even possible to have banners with double sides or those having Velcro receptive media. Irrespective of size or kind of banner used, they all serve the same function of attracting potential customers.

When designing banner stands, it is important not to make them look like PowerPoint presentations. That's because banners are supposed to attract first and provide information second. Details and excessive text should be left for brochures, while banners should be used to lure customers. Banners should be visually appealing if they are to get attention. The human eye, as a force of habit, will gravitate towards vivid graphics, as opposed to text. A good looking banner will incorporate both elements to achieve the desired result of providing some of the most essential information blended with vibrant explicit pictures.

There are several types of stands - each with their own set of benefits. The retractable, or roll up, banner stands are the ones used very frequently at tradeshows and other places where a company wants to attract attention. These types of stands come with the banner printed and installed and there is even a carrying case for the convenience of portability. The portable kinds are available in two basic styles called telescopic and tension back. They can be folded to a very small size for easy transport. The telescopic stands can be stretched to varying heights depending on the need.

Then there are the stands known as the L and X banner stands, and these too are portable and come with their own cases. As the name indicates, the shape of the stand at the back corresponds to the letters. The X stands are the least expensive of all display models because they are lightweight. They are composed of two hubs with flexible arms. The arms provide tension needed to hold the banner tightly in position.

Banner stands attract attention; well-designed banner stands attract even more.

Visit http://www.marlerhaley.co.uk for more information.

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With 60 years of experience, Marler Haley will provide you with the best quality display products at a competitive price.