Bloodhound sniffs out automotive engineering talent

Jan. 30, 2011 - PRLog -- In an industry where today's product is already out of date, the work of automotive engineers is to make tomorrow a reality. Every automotive company is hungry for the best new recruits to keep the development treadmill turning. To do this they must inspire the younger generation to take up their spanners and get their hands dirty in the oily world of engineering. However, with many of the grand engineering projects fading into history, youngsters are instead looking to the service industries for their shortcut to wealth and respect. The Bloodhound SSC team is looking to reverse that trend. Not just a rocket-powered attempt to take the land speed record to 1,000mph (1,609kph), Bloodhound SSC also hopes to rekindle the romance of engineering in the hearts of a new generation of potential automotive engineers.

It takes considerable engineering talent to keep new cars at the leading edge of technology. At current rates of exchange, OICA estimates that over US$100bn is spent each year on research, development and production facilities. The British government's latest survey of international R&D spending shows that Japan is the leading investor, committing around US$30bn in 2009 with Germany following at a distance with US$26bn.

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Article sourced from:
http://www.automotiveworld.com/news/manufacturing/85316-b...

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