Now Available: Business Trends: CRM Technology Investment Strategies 2010/2011

Jan. 30, 2011 - PRLog -- This Ovum study examines current and future CRM spending priorities, adoption drivers and inhibitors, investment profiles for emerging technologies such as mobile and social media, and the CRM budget outlook among medium-sized to large enterprises with active CRM strategies. It is based on the results of Ovum's Business Trends primary research survey, conducted during 2010.
Features and benefits

* Ovum's survey provides an understanding of the business drivers and technology investments around traditional and emerging CRM functions.
* Readers will gain insight into the CRM budget changes and investment priorities of medium-sized and large enterprises.

Highlights

Organizations' approach to CRM has matured, so while profitability remains the ultimate goal, execution strategies are increasingly filtered through customer satisfaction and retention initiatives.Organizations are still struggling with CRM technology and surrounding infrastructure, which is creating barriers to achieving full value from CRM investments.
Your key questions answered

* What are the key technology trends and investment strategies driving CRM among large and mid-market enterprises?
* In which areas should I be investing to maximize the value of my customer base and drive long-term engagement and profitability?


For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/109894_business_trends_crm_tec...


Report Table of Contents:

OVERVIEW
Introduction
Research and analysis highlights
Key reasons to read this report
APPENDIX
Further reading
Author
vum Consulting
Disclaimer


About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.