Wilson & Ellis Consulting Launches Interactive Group for "Social Media 4 Direct Marketers" ebook

Jan. 27, 2011 - PRLog -- Buyers of the integrated marketing ebook, "Social Media 4 Direct Marketers" (SM4DM) are invited to join an interactive LinkedIn group dedicated to providing answers in a changing marketplace. Membership is exclusive to the people who purchased the PDF guide from Wilson & Ellis Consulting. The firm launched the group to help people find the best integrated strategy for their business.

"Marketing is changing faster than people realize. It is constantly evolving with new channels, tools, and issues appearing every day," says Debra Ellis, author of the guide and founder of Wilson & Ellis Consulting. "Creating the group allows us to share information, tips, and effective strategies with our readers in a forum environment where they can ask questions and share their experiences, too."

The biggest challenge for marketers today is creating an integrated strategy that includes customer care in a variety of channels. Companies that provide multichannel access for customers have a competitive advantage over those using traditional stand-alone strategies. "Social Media 4 Direct Marketers" provides how-to information for starting the integration process between two complementary channels. It provides step-by-step information on how to establish a presence, measure results, and integrate social media with traditional marketing. It includes information on tools to improve efficiency and effectiveness along with examples of companies doing it well.

Social media allows companies to establish one-to-one relationships that are impossible with direct marketing alone. The best strategy is customized to match the corporate culture and includes a presence on the two or three platforms customers are most likely to frequent. The content shared provides relationship and search benefits. When done well, it moves people towards making a purchase and increases traffic from natural search.

The SM4DM group (http://www.linkedin.com/groups?mostPopular=&gid=3748423) provides a forum for readers to request more information as they navigate through uncharted waters. Having the support of their peers and guidance from Wilson & Ellis Consulting reduces challenges and increases success rates.

About "Social Media 4 Direct Marketers"

"Social Media 4 Direct Marketers" is an ebook written by Debra Ellis. It shows marketers how to create an integrated marketing strategy using social media platforms and traditional direct marketing channels. Membership to an exclusive LinkedIn group is included in the $49 purchase price. Learn more at http://www.wilsonellisconsulting.com/sm4dm/guide.htm

About Debra Ellis:

Debra Ellis is a speaker, consultant, and author of the integrated marketing guide, Social Media 4 Direct Marketers. She is the founder of Wilson & Ellis Consulting (http://wilsonellisconsulting.com), a boutique firm specializing in integrated marketing, customer care, and growth strategies. She can be reached via dellis(at)wilsonellisconsulting(dot)com or found on Twitter as @wilsonellis (http://twitter.com/wilsonellis).

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Wilson & Ellis Consulting is a multichannel management consultancy specializing in transforming information into growth and profitability. In addition to strategic planning and consulting services, they offer hands on workshops and informational guides.