“There isn’t a whole lot of quality information out there on CRM,” said Eli Ritz, co-host of www.totallycrm.com. “A lot of sales guys don’t know what to buy when it comes to CRM, and when they do, a lot of times they don’t really know how to use it effectively.”
For more than fifteen years, sales and marketing professionals have used CRM to keep track of prospects and customers. Without knowledge of CRM solutions, many sales people track their information on excel spreadsheets or in their e-mail. In many cases, sales and marketing professionals are not aware of more powerful options, or simply lack training to use their existing CRM solution.
Scott McHale, the other host for Totally CRM, believes it is a lack of quality consulting and instruction that causes business to overlook CRM. “Yeah you can go out and buy the best CRM solution out there, but that doesn’t mean you’re sales team will use it. In fact, there’s a million ways you can customize CRM to make it fit your business better. It’s high-time there was a blog that shows people how to do some of this stuff, and that’s why we launched Totally CRM.”
www.totallycrm.com is a video blog dedicated to teaching people about the pros and pitfalls of CRM. It also offers guidance on which CRM solutions make the best fit for various industries and company sizes. Questions are encouraged on the blog, and Scott and Eli regularly answer user questions through video.