Data collected at the end of 2010 point to similar themes and desires small businesses have for 2011. Independent surveys conducted in the fourth quarter of 2010 by Manta and Ad-ology concluded that 46-47% of small business owners plan to increase marketing spending in 2011, up from 29% in 2010. Key methods they plan on using to increase their marketing presence are website marketing and email marketing, followed by social media, online videos and mobile advertising. However, as a Google Small Businesses survey points out, the #1 wish small businesses have for 2011 is to move their business online and be able to access more online resources and tools to do so.
Thus, small businesses want to have a stronger online presence and are willing to try new techniques -- but they don't necessarily have the resources to accomplish this. Addwater Marketing Agency hopes to solve this problem by providing a combination of hands-on consulting/creative services with marketing automation tools to make marketing as hassle-free as possible for clients. Addwater is online at http://addwater.com.
Founder Rob Gemmell, Jr. -- a former small town Sonoma, CA resident, Rotary Club and Chamber of Commerce member -- explains, "Marketing automation tools are great for time-crunched business owners, but not for customers. Having lived in a small town and done marketing for many of the businesses there, I know it's often the extra care an employee gives a customer that determines whether the customer will return or not. This is something marketing automation can never provide."
Gemmell says that by combining consulting services with automation tools, "small businesses will now have access to the ideal set of services to fit their needs, story and customer preferences."
Addwater hopes to soon fill the unmet needs of small businesses by providing appropriately-
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About Addwater Marketing Agency
Addwater Marketing Agency is a marketing start-up that combines consulting services, 24/7 marketing tracking and creative services. They're located in Silicon Valley, CA and launched in January of 2011. Addwater founder Rob Gemmell, Jr. was most recently co-founder at LikeList.com, an online referral and recommendation service, and previously partner/creative director at CKS Partners and creative director at Apple Computers. Visit Addwater online at http://addwater.com.