Widen Digital Asset Management Systems Selected by Eight Leading Companies in Q4 2010

Jan. 25, 2011 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based digital asset management software and premedia services company, announced today its service commitment to eight new customers signed during the fourth quarter of 2010. These market-leading organizations selected Widen’s Web-based solutions for Digital Asset Management (DAM) to improve return on digital media investments, strengthen customer relationships, and manage brand consistency on a global scale.  

HSM, an event management company known for organizing the World Business Forum, World Innovation Forum, and other events featuring top global leaders selected Widen in part due to the need to quickly deploy a scalable, service-based DAM solution across a global user network.

“We were faced with the challenge of digitizing all of our video content and introducing a digital asset management system to all our different business units and clients in a very short period of time. We selected Widen because they provide a flexible, scalable DAM system, within a friendly and easy-to-use environment that allows us to handle our content effectively and rapidly across our worldwide network of consumers. We’re happy to have chosen Widen as our goal was to implement a DAM solution that would help us meet our quick deployment timeline with a robust product that is an essential part of future operations,” said Augusto Rovegno, Business Development & Programming Manager at HSM.

Other new Widen clients include:
Boise Paper Holdings – A leading manufacturer of paper and packaging products.
Bright Horizons Children's Centers – The world's leading provider of employer-sponsored child care, back-up care, education and work/life solutions.
Brunswick Bowling & Billiards – The recognized leader in the bowling industry and manufacturer of billiards tables and accessories.
Lumenis LTD – The worldwide leader in medical and cosmetic laser and light-based systems.
Midas – A leading national auto service franchise.

Additional new Widen Collective digital asset management customers in Q4 2010 include a leading marketing services company that helps local businesses and a leading biotech/pharmaceutical company among Fortune's “100 Best Companies to Work For.”

Several of Widen’s newest customers came from other digital asset management systems that were not meeting the growing digital media demands for improved marketing operations on a global scale.

"Brunswick Bowling & Billiards had been working with a DAM provider that ultimately couldn't provide the service and functionality needed for our domestic and international users. In our search for a better system, Widen came highly recommended from several sources, including our sister company, Life Fitness. Widen's DAM solution is easy to use, provides the flexibility and features we need, and is a better value for the money we spend over our previous system. Their staff is very professional, knowledgeable, and excellent to work with. Widen's DAM solution just works...and it works well," said Mike R. Krause, Production Manager at Brunswick Bowling & Billiards.  

“We’re delighted these eight leading organization’s have selected the Widen DAM service to better empower their global networks of users with powerful, easy-to-use tools for managing and distributing digital assets,” said Widen CEO Matthew Gonnering. “Although each of these organizations represent a different industry, they all share common goals of managing brand compliance with a growing library of digital media assets, improving efficiency and effectiveness of marketing operations, and strengthening customer relationships.”

The Media Collective^®, Widen’s flagship hosted digital asset management system, is now in version 5.6 and supports the creative and marketing workflows in over 140 different customers in more than sixteen different vertical markets. The scalability of the Media Collective allows organizations of all sizes to support their diverse user groups with access to a centralized library of digital media and marketing resources for improved performance and a greater ability to manage brand compliance across different business units and geographies.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

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Digital Asset Management Software and Premedia Services to help marketing and creative teams create, manage and distribute digital media.