"Serbia Consumer Electronics Report Q1 2011" now available at Fast Market Research

Jan. 25, 2011 - PRLog -- Serbia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast at around US$1.2bn in 2011. Serbian households were hit hard in the aftermath of the global financial crisis, and consumer demand has been slow to recover. BMI forecasts that lower prices of goods such as flat-screen TV sets, smartphones and notebooks will place pressure on revenues and margins.

A government negotiated thaw of an IMF-imposed freeze of public sector wages and pension benefits due for January 2011, instead of April 2011 originally should provide a boost to demand as pension benefit values and wage growth were negative in real terms in 2010. BMI forecasts that Serbian per capita consumer electronics spending will increase from US$123 in 2011 to US$161 by 2015.

Computers

Computer hardware accounted for around 43% of Serbia's consumer electronics spending in 2009. Sales suffered a double-digit decline in 2009, but were expected to record single-digit growth in 2010. With only around 40% of households having a computer according to government figures, computer hardware CAGR for the 2011-2015 period is forecast at about 9%, driven by sales of notebooks. Meanwhile, government programmes such as a recently announced EUR620,000 procurement of computers scheme for primary schools will support sales.

AV Devices

AV devices accounted for around 36% of Serbia's consumer electronics spending in 2009. The Serbian domestic AV device market is projected at US$410mn in 2010. Following a slowdown in 2009, a CAGR of 4.8% is projected for 2011- 2015, due largely to growth in the digital TV set category. Serbia is now scheduled to complete its switchover to digital broadcasting by April 2012.

Mobile Handsets

Mobile handset sales accounted for around 20% of Serbia's consumer electronics spending in 2009. Serbia's market handset sales are expected to grow at a CAGR of 6.9% to US$346mn in 2015, as sales in Serbia's youthful market are increasingly dominated by replacement handsets, with a growing market for 3G models and smartphones. In 2011 the expected abolition of the 10% mobile phone tax should provide a boost to the handset market

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Report Table of Contents:

Executive Summary
SWOT Analysis
- Serbia Consumer Electronics Market SWOT
- Serbia Political SWOT
- Serbia Economic SWOT
- Serbia Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Consumer Electronics Industry
- Table: Serbia ICT Industry - Key Metrics
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
- Industry Developments
Macroeconomic Forecast
- Table: Serbia - Economic Activity; 2007-2015
Competitive Landscape
- Computer
- Handsets
- Video, Audio & Gaming
Company Profiles
- ComTrade
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.