Models Direct: Alexa Chung Bags Another Modelling Job

Jan. 24, 2011 - PRLog -- Having previously modelled for Pepe Jeans, DKNY and most famously for Lacoste’s ‘Joy of Pink’ fragrance, Chung is now the new face of preppy Italian sneaker brand, Superga.

The campaign, set to launch some time next month, is part of new plans to give the brand a stronger presence in the UK – and who could be better for the job than Chung?

We at Models Direct (http://www.modelsdirect.com) think Chung’s edgy, laid back British look is the perfect choice – after all, we know that she genuinely likes the brand as we’ve seen her snapped wearing Superga sneakers more than once.

The brand, which is known for its laid back styles, releases shoes with original Italian prints each season, and according to Drapers, the Chung- Superga pairing marks the label's 100th anniversary.

Love Alexa Chung? Read more about her here - http://www.prlog.org/11156112-talent-management-vogue-reveals-2010s-best-dressed-list.html

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