In fact when Moscow-based TV company Channel 1 heard that pet-crazed fashionistas were flocking to the Blakemere Craft Centre near Northwich, they decided to send a reporter and cameraman to investigate.
And when the two-man team arrived at the Cheshire home of the five inch long mini-hedgehogs that retail at a cool £250 each, they were convinced their filming would create fresh demand from the Moscow in-crowd.
“I couldn’t believe it when I got a telephone call from the TV company’s people in London,” said Cheshire Waterlife owner Steve Birchall. “They said they had heard about us and wanted to send a camera crew to do some filming.
“I was delighted but to be honest I assumed they had read about our birds at Cheshire Falconry,” said Steve. “We had just received some national publicity about one of our owls delivering an engagement ring to a young bride.
“But when the Russians arrived they went straight to the African pygmy hedgehogs and started filming them. They must have been here for a few hours interviewing me and then filming the hedgehogs running around.
“They seemed pleased with the footage that they had got and told me that our hedgehogs were set to become stars of Russian TV. Then off they went – I didn't hear anything back from them until this week when they sent me a video of the footage that was transmitted on their TV station over Christmas and the New Year.”
“ My hedgehogs might already be celebrities in Russia but we’ve not had any orders yet - or requests for autographs!"
For further information click onto www.cheshirewaterlife.co.uk