Marketing & Selling Your Home with Video in the San Francisco Bay Area

Jan. 21, 2011 - PRLog -- In the San Francisco Bay Area, video is a very powerful tool for marketing homes – especially high-end luxury homes – in the real estate market today. Video speaks volumes more than photos or bland virtual tours. And real estate is fast becoming an international market. This certainly applies to the San Francisco Bay Area. If you want to get the maximum exposure for a luxury home, you have to reach out to the world.

But if you are a home owner looking to list your property, the sad fact is that very few brokers or agents are fully aware of how to utilize this tool. If you are lucky, they might produce a passable video and then post it on their website, and think that does the trick.

The problem is this:

The vast majority of home buyers are now taking their initial steps in looking for a home by searching on the internet. But they are not looking for the agent’s website. They are typing search words into Google Search or some other search engine, describing their dream home. And the results they get are not including the agent’s website. Even if the agent prints lovely brochures, and his or her agency is part of a national or international chain, the agent’s efforts are still reaching only a fraction of the available pool of prospective buyers.

At The Matchmakers real estate, we are taking video to a new height as a tool for our clients to attract both domestic and international prospects.

First of all, Jim Hilgendorf, broker for The Matchmakers, is also a 20-year veteran in the arena of video production. He is the producer of the Tribute Series, a series of highly-acclaimed travel videos that are in homes, libraries and schools throughout the United States, several of which have appeared on PBS and international television. He also produces documentaries and corporate promotional videos.

Below is an example of a video for luxury homes that he has produced.

http://www.youtube.com/watch?v=HExGZFIBKv4



Secondly, The Matchmakers is posting video not only to their website, but to a series of blogs and press releases, maximized for Search Engine Optimization to catch buyers, both domestically and internationally, searching for a particular description of properties.

For instance, type in “country estate San Luis Obispo” into Google Search, and see what comes up. In the results our video is #1.

Thirdly, The Matchmakers is combining video projects of local events, festivals, landmarks, and interviews with people in the Bay Area, to continue attracting people to the website.

At the Matchmakers, we are dedicated to great service also.

For an interview about having us market and sell your home, give us a call.

Jim Hilgendorf
The Matchmakers
CA. DRE #00667290
Cell: 510-501-9564
Email: thematchmakers@comcast.net
Website: http://www.thematchmakers.org

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Real Estate Company located in El Cerrito, California, specializing in the greater San Francisco Bay Area and France.