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Follow on Google News | Obama And Palin – Just Like The Rest Of UsWe strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.
Their interesting personal stories create the context for any message they may deliver as candidates, illustrating why stories that mesh with an audience’ On the surface, Obama’ But dig deeper, and we can see something of our own aspirations in these individuals. Obama – struggling with his identity as a young man from a broken home, living with his “greatest generation” Palin, of course, epitomizes stable, middle-class, frontier values – from her working class neighborhood to her cheerleading in high school, to her moose hunting and fishing, to her family dynamics. Even the pregnancy of her teenage daughter is excusable by her fans, because we see these problems everyday, even in our own families. She’s one of us. Her hard-charging confidence and snubbing of the “elites” is just another version of the little guy frustrating the powerful. Who doesn’ The point: We strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message. From two remarkably different personalities, like Obama and Palin, to the newly slim celebrities featured in WeightWatcher’s commercials, the deeper truth we hold onto is not in the stars but in ourselves. Visit: http://www.donheymann.com Press Release by: http://coldfireinc.com # # # Don Heymann, an adjunct instructor at New York University, has been an independent writer and consultant for 25 years, working with major multinational companies and leading non-profit organizations in a range of fields. broad experience as a writer and consultant, working across many industries and fields, including healthcare, consumer products, financial services, technology, social services, public affairs and philanthropy. Clients have included Pfizer, J&J, GE, IBM, Citibank and Unilever, as well as small niche players, and such leading non-profit organizations as the Forest Stewardship Council, the Rockefeller Bros. Fund, the Annie E. Casey Foundation, Save the Children and The Leukemia & Lymphoma Society. http://www.donheymann.com End
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