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Follow on Google News | Reputation Toolkit Will Look After Number One In 2011A former chief executive of a multi-million pound listed company has used his experience to develop a ‘Reputation Toolkit’ designed to benefit fellow time-poor business professionals in 2011 whose online reputation is often left to chance.
By: Ann Challenor Steve Wainwright, a former chief executive of ICM Computer Group plc before its buyout in 2007, understands the juggling act that many senior professionals live with balancing their time and business priorities. “Business professionals often become anonymous because they leave their online reputation to chance – yet the internet is the first place their contacts will look when deciding whether to do business with them. 2011 looks like it will be another challenging year for business, so I would recommend individuals doing all they can to raise their profile. “We’ve created a simple platform which allows users to control their online reputation with no more difficulty than writing an email. Our Reputation Toolkit watches your back and allows busy professionals to devote their time to other pressing priorities – namely running their business.” Wainwright says his own experiences during and after his time in charge at ICM led him to believe that personal reputations at the top of business have to be pro-actively managed personally, rather than left to chance. “Businessmen like Sir Richard Branson and Peter Jones both have exceptional online presences and will bring in business to their companies through their reputation. Profiled.com offers other senior business professionals the chance to develop their own online brand without the cost and precious time commitment.” The process starts with a personal web address linked to a promoted profile. These act as the definitive source of information about the individual on the web and offer an antidote to the common problem of wading through a multitude of incorrect and often bizarre results on search engines when searching for an individual. “Used in conjunction with other business collateral such as business cards and email signatures, users can create their own space on the internet” says Wainwright. Users can then use media monitoring tools to alert them to their every mention on the internet. They can also choose which of the results to display against their profile so that their contacts can read third party articles about them. Another tool provides a simple platform to blog against your profile and to tweet the result automatically. Wainwright concludes, “People are often overwhelmed with the idea of controlling their presence on internet. Our innovative Reputation Toolkit makes it easy for business professionals to control their online reputation, simply and effectively. This should be a must have tool for any business professional.” # # # About Profiled.com: End
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