1. Latest News
  2. Submit Press Release

Wally Edgar Chevrolet - GENERAL MOTORS Diversity In Upper Management Continues To Advance.

GM appoints Mary Barra to head global product development. As head of product development for GM, Mary Barra will lead a team of more than 36,000 and manage the automaker's global strategic product alliances.

 
 
GM's MARY BARRA
PRLog - Jan. 20, 2011 - General Motors Corp. named Mary Barra head of global product development, succeeding Tom Stephens, who was named global chief technology officer of the automaker on Wednesday.

An engineer, Barra, 49, is the first woman to hold the top product development job at GM.
Since 2009 she has served as vice president of global human resources for GM – a key post as the automaker restructured and emerged from bankruptcy protection.
Barra has also served as head of global manufacturing engineering for GM, manager of the automaker's Detroit Hamtramck assembly plant, and executive director of competitive operations engineering

She will take over GM's product development efforts at a critical time. While sales of GM's four U.S. brands are rebounding sharply, the automaker's lineup, particularly in the U.S. market, faces new challenges and product gaps over the next few years.
“Mary will bring a fresh perspective to the critically important job of developing vehicles that delight global customers,” GM CEO Dan Akerson said in a statement. “Her broad experience in engineering, manufacturing and staff functions, combined with the ability to collaborate and build strong relationships will enhance the company's ability to deliver the products today's consumers demand.”
GM is looking to gain U.S. market share and enter new market segments in growing markets outside the U.S., such as China, India, Brazil and Russia.

The automaker's U.S. product replacement rate will trail the industry this year and is forecast to match competitors in 2012 and 2013, according to Bank of America Merrill Lynch's annual “Car Wars” report published in late 2010.
In North America, GM's product development efforts are about a year behind schedule because of financial woes that prompted the automaker to seek a government-funded bailout.

Akerson wants the company to accelerate product development, with a focus on car and truck models that offer enhanced fuel economy and advanced technology.
Earlier this month, at the Automotive News World Congress, he acknowledged that GM will face a shortage of new models this year and in 2012.

To save money, GM delayed the introduction of new full-size pickup trucks and SUVs that are among its most profitable vehicles. It is now racing to bring those models to market sooner.
GM also hasn't formally indicated when the aging CHEVROLET Impala sedan will be replaced, a model that faces competition from the new Ford Taurus and refreshed Dodge Charger.
The automaker is also studying whether to reenter the minivan market and offer a flagship Cadillac sedan.

GM is launching three key models in the U.S. market: a convertible version of the CHEVROLET Camaro, the CHEVROLET Sonic subcompact car, and the Buick Verano, a compact sedan derived from the CHEVROLET Cruze.
Those models are expected to be followed next year by a small Cadillac sedan to be built in Lansing, Mich., and a new small crossover to be marketed by Buick.

A redesigned CHEVROLET Malibu is also expected to be introduced in the next 18 months.

Barra was named one of Automotive News’ 100 Leading Women in the North American Auto Industry” in 2005, and again in 2010.


SOURCE: Automotive News
Photo:Photo/General Motors,
           John F. Martin) (Gm - AP)

Visit us at: http://www.wallyedgar.com
Call Toll Free: 1-866-933-9569

On Twitter @WallyEdgarChevy

# # #

About us: Celebrating our 25TH year. We serve multiple Counties in and around the Detroit Automotive Communities.
Located 3 miles north of THE PALACE of Auburn Hills in Lake Orion Michigan.We are ONE mile east of the GM ORION ASSEMBLY.1-866-933-9569

--- End ---

Click to Share

Contact Email:
***@wallyedgar.com Email Verified
Source:GORDY O'CONNOR
Phone:1-866-933-9569
Zip:48360
Location:United States
Industry:Automotive, Engineering, Manufacturing
Tags:gm, chevrolet, chevroletdealers, #chevy, #chevrolet, volt, malibu, sonic, verano, Marketing, production, media, #detroit
Shortcut:prlog.org/11237389
Verified Account Email Address
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



Like PRLog?
9K2K1K
Click to Share