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Follow on Google News | Kirk Communications Continues Highly Successful Pay-per-Click Program for Dorcy InternationalKirk Communications today announced that it has continued its successful PPC campaign with Dorcy International and has also added an organic SEO program.
By: Anarita Droukas “More than 200% online growth in a single year certainly exceeded our most optimistic expectations, said Mark Craddock, Vice President of Information Technology at Dorcy International. “The fact that Kirk Communications did it while also lowering our cost per conversion rate by more than 500% is phenomenal,” In addition to PPC, the company also started an organic SEO program that will help position the company’s line of highly successful flashlight products higher in the major search engines of Google, Yahoo and Bing. “We also initiated Search Engine Optimization of their website, so people searching for flashlights would see Dorcy at or near the top of page one on sites like Google and Bing,” said Nate Tennant, Founder of Kirk Communications. About Kirk Communications With offices in Portsmouth, N.H., Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions including social media programs, PR, website design and development, SEO, PPC and advanced 3D animation. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the- About Dorcy Dorcy International, located in the Columbus, Ohio Rickenbacker foreign trade zone, is the leading manufacturer and distributor of flashlights and lanterns in the U. S. Dorcy is the country’s fastest growing flashlight companies and includes Sears, Kmart, Wal-Mart, and most major retail chains as customers. Dorcy has been in the flashlight business for 35 years and is privately owned. Please visit us at dorcydirect.com. End
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