Nigeria's Urban Music Boss Unleashed - Ark "More than a million"

New nigerian music videos ark feat. Postarr - more than a million
By: Tony Dozie
 
Jan. 19, 2011 - PRLog -- This is as Bossy as it gets. Loads of super models and Bottles of the finest drinks (Nuvo/Moet/Don Pee). The music video does not appear like anything from Africa. The artists are so fresh and so clean you would think they just touched down from Iceland....... Okay! I had to be a clown okay!

But there are so many models in the video, you would think it is a girls party.

'More! More! More Than a Million - South South Boss & Billi doing Billions'

Those are the words oozing off the phat beat of the song which was produced by Pitch. More than a million is another single off Ark's soon to be released Double Disc Album titled 'ALL LOVE'. The song represents the unending strive for success and highlights the humble beginnings of the artists as a motivation for sustained success.
'Turn 1 to a milli and a milli to a billion' The hook is self explanatory.

While the music video appears super glossy, the highlight is the appearance of two kids who act as Ark's little nephews obtaining party entrance fees from invited ladies.
"As you know, kids ain't allowed in this party so we need money". "Ice cream money" the second kid adds.  "Ten thousand VIP, Five thousand regular."

Ark has a reputation for keeping Nigerian made music videos competitive on a global scale. Ark is the only Nigerian A-grade artist who has been able to push global appealing music videos on home soil. While the likes of Banky W, Naeto C, D'Banj and others have eventually had to explore foreign production in pushing their projects, Ark has been glued to Nigerian base production. For Ark, developing local capacity is essential for long term success.

"Hilton Records operate on 85% local content as part of our resolve to provide growth opportunities for the music video directors out here." offers Ark

More than a million music video appears different from any video on the global Music TV Scene.  Ark and Postar appear very assured in their image and it is clear that the two Emcees are BOSSES as phrased in the lyrics of the song.

Being a 'Boss' is about being self made. Being outstanding in your classification. If I get into school and I'm the best in class then I'm a Boss. If I am significantly outstanding in anything I do then I'm a Boss. If I am doing more than a million then I am not resting on my laurels and that makes me a Boss. I go from poverty to riches without crime then I know a lot about life than a lot of people so I'm a Boss........Ark

This music video could not have been more timely. It finally addresses the issue of a Boss artist. It is clear from the video that Nigeria has found a music industry BOSS. Ark and Postar are super mature in their appearances. The video/song is classical and we will wait for the new trend associated with this music video.

The music video is directed by Lagos based video director Ani-james Ekins (AJE Films) and was shot at THE PLACE bar/restaurant, Ikeja, Lagos.

http://www.youtube.com/watch?v=DkPU0xKHGN0


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End
Source:Tony Dozie
Email:***@hiltonrecords.com Email Verified
Tags:Ark, Hilton, Nigeria, Postarr, Million, More
Industry:Music
Location:Lagos City - Lagos State - Nigeria
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