Holiday Inn Express in Savannah Streamlines Web Presence

Jan. 19, 2011 - PRLog -- Winter Park, Florida (January 15, 2011) - The Holiday Inn Express Savannah proudly announces the launch of its independent hotel website: www.hiesavannahairporthotel.com. The hotel’s new user-friendly site showcases a clean design layout with easy navigation. It provides consumers with an efficient medium that conveniently serves as both an informative link as well as a booking link for vacationers and business travelers.

The live hotel website was designed and developed by Florida based eMax Hotel Internet Marketing, a provider of Hospitality Internet Services including hotel website design, brand website optimization and search engine optimization (SEO).

The Holiday Inn Express of Savannah GA hotel welcomes visitors to their website to get a true feel for the hotel’s atmosphere and attributes. It focuses on aspects consumers are interested in such as hotel services, guestroom features, photo gallery, online specials and amenities for the corporate traveler. As food can be a major concern for travelers, the new website also takes the initiative to include a dining page, explaining onsite dining options (e.g., complimentary breakfast) as well as suggestions and links to restaurants within a short distance.

The local region is certainly a key element to HIE’s new standalone website for its Savannah property. The Mighty Eighth Air Force Heritage Museum, Savannah College of Art and Design and Juliette Gordon Lowe House are among the major driving factors and historic landmarks near the hotel in Savannah. The new website provides detailed information, transportation options if applicable and driving directions to points of interest that are in demand for the hotel’s business.

The quick accessibility users have to connect with the hotel and its surrounding area makes the Holiday Inn Express Savannah Airport hotel website a practical and necessary outlet. Guests can contact the hotel directly for inquiries, access local maps online and check rates and availability. In addition, the reservation system is embedded in the website so travelers can immediately reserve their rooms, and earn Priority Club Rewards.

Focusing on communication through a direct online channel can certainly be a cost efficient method to remain competitive online. “Our goal is simple; we aim to increase hotel reservations across eCommerce channels through independent hotel websites that rank high to yield greater return on investment.” said Terry Mueller, Chief Executive Officer of eMax Hotel Internet Marketing. “As the hotel industry makes its transformation into web and mobile marketing, and consumers continue to search for lodging options online, SEO and brand optimization is key for hoteliers to boost their Internet presence. Web optimization will be around for a long time.”

For more information on hotel Internet marketing, or about the new Holiday Inn Express website for the Savannah property, contact Terry Mueller at 407.998.8028.

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eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc. Drawing on the expertise of hospitality industry professionals, marketing veterans and Internet development experts, eMax provides results-based Internet marketing services to its growing portfolio of branded and independent hotels. The company aims to increase hotel reservations across several eCommerce channels with services in hotel website design and development, mobile websites, brand optimization solutions and the latest search engine optimization strategies. eMax Hotel Internet Marketing helps its hotel partners establish a powerful Internet presence to capture target markets, increase traffic and drive up conversion rates using the latest technologies and proven methodologies.