FirstCry.com makes available products ranging from toys, clothing, toiletries, feeding accessories, stationary, medicinal accessories, diapers etc from 100+ Indian and International brands. The site promises high quality products at affordable rates with customer satisfaction as their main motto. . FirstCry plans to offer more than 4000 SKUs by the end of year and is already the largest online eCommerce portal for babies and kids products.
Says Supam Maheshwari, the founder of this initiative, “My inspiration for FirstCry came from my agonizing experience of getting every single item for my daughter on the way back from frequent business trips abroad. The quality expectations were difficult to be met in India, and even though the international products were being launched in India, convenient availability and affordability were always a pain point. The FirstCry goal is to provide respite to parents tired of finding good brand/quality baby products, & wasting their time waiting in store lines and traffic. Online ordering with free home delivery and providing the best possible prices with huge variety including large number of international brands, enables the parents to end their search and just order online to spend more quality time with their families.”
According to Supam, around 25 million babies are born every year in India. Considering, even 20% of babies are born to parents who would spend annually a conservative figure of Rs. 5000 on baby products (diapers, lotions, strollers etc) per baby, the market size is 2500+ crores and this is just for new born babies alone. And if one includes all babies/kids from 0-10 years, the market size is pretty staggering Rs 25,000 crores and rapidly growing. Due to overall economic boom across industries, there are a growing number of parents who are travelling abroad & getting international exposure, and with increasing income, they would certainly like to provide international quality products for their babies/kids. With all these facts and the desire to quickly build a large consumer brand, FirstCry was born.
About the Company: FirstCry.com is Asia’s Largest Online Portal for Baby Products and Toys. They have over 4000+ items over 100 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee and so on.
FirstCry.com has a mission to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and best possible customer service. Their benchmark is to provide customers the stores shopping experience online, without the hassles of driving around the town locating a shop and then a place to park your vehicles. Their sourcing team works with 150+ vendors internationally, nationally to source the best products/brands at the most affordable prices. All items originate from their warehouse and have been sourced from authorized representatives or manufacturers.
About the Founder: Supam Maheshwari is the chief founder of FirstCry.com. He brings in a wide array of experience from companies like Vivendi and Pepsi and the self-founded “Brainvisa. Supam is an Engineer and an MBA from Indian Institute of Management (IIM), Ahmedabad. Supam had earlier co-founded an elearning company ‘Brainvisa’
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We are Asia’s Largest Online Portal for Baby Products and Toys. We have over 4000+ items over 100 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber and so on
