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Follow on Google News | New market study, "Peru Consumer Electronics Report Q1 2011", has been publishedRecently published research from Business Monitor International, "Peru Consumer Electronics Report Q1 2011", is now available at Fast Market Research
BMI believes that the Peruvian market has robust growth potential. The implementation of digital TV broadcasting will drive demand for flat-screen TV sets, while expansion in rural areas should boost the mobile handset segment. The resilience of the Peruvian consumer throughout the downturn is one factor underlying our constructive view, and we see a strong case for Peruvian households to become increasingly affluent. Computers Computer hardware accounted for around 38% of Peru's consumer electronics spending in 2009, with PC penetration still below 20%. BMI forecasts Peru's PC sales (including notebooks and accessories) AV Devices AV devices accounted for around 41% of Peru's consumer electronics spending in 2009. Peru's domestic AV device market is projected at US$778mn in 2011. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of 10.2% between 2011 and 2015, as Peru prepares to transfer to digital broadcasting based on Brazil's SBTVD standard. Mobile Handsets Mobile handset sales accounted for around 21% of Peru's consumer electronics spending in 2009. Peru's market handset sales are expected to grow at a CAGR of 7.5% to US$548mn in 2015, as mobile subscriber penetration passes 90%. The introduction of a new operator should create further growth prospects for the market. Sales will be dominated by the low-tier segment, but there will be increasing demand for features such as MP3 players and cameras. For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: Executive Summary SWOT Analysis - Peru Consumer Electronics Market SWOT - Peru Political SWOT - Peru Economic SWOT - Peru Business Environment SWOT Business Environment Ratings - Regional Consumer Electronics Business Environment Ratings Consumer Electronics Market - Computers - Table: PC Sales, 2007-2015 - AV Devices - Table: AV Sales, 2007-2015 - Mobile Handsets - Table: Mobile Communications, 2007-2015 Consumer Electronics Industry - Market Background - Import Tariffs - Electronics Industry - Distribution - Retail Industry Forecast Scenario - Consumer Electronics Market - Table: Consumer Electronics Overview - Government Authority - Industry Developments - Macroeconomic Outlook - Table: Peru - Economic Activity; 2007-2015 Competitive Landscape - Computers - Handsets - AV BMI Methodology - How We Generate Our Industry Forecasts - Electronics Industry - Sources About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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