AdPerfect Expands into the Jamaican Market with the Jamaica Observer

Jan. 17, 2011 - PRLog -- The Jamaica Observer, a daily newspaper serving Kingston, Jamaica, started in 1993 as a once-a-week publication. Today it is a distinguished publication with an electronic newspaper and a modern online presence. To accompany their noted online presence, the Jamaica Observer reworked their online classified self-serve order entry and online marketplace with the leading-edge classified solution they found in AdPerfect.

The Jamaica Observer needed a comprehensive classified solution that was configurable to meet their business needs and could integrate with their existing systems. AdPerfect easily integrated with their existing front-end classified system Media Span, as well as, configured the system to match the Jamaican currency pricing using their payment gateway.

AdPerfect’s Classified Advertising Solution offers a Self-Serve Platform for ad creation and delivery, a Print-To-Online component that allows print call centre advertisers the opportunity to enhance the online version of their ad, and an Online Marketplace for online presentation of all classified listings. The Jamaica Observer opted to use all components included in the program and have seen outstanding success.

Launching only 1 week ago with 11 categories including employment, auto, travel, and others like astrology, the Jamaica Observer has had over 100 ads placed through the system. Using various upsells such as integrating AdPerfect’s Dynamic Spotlight Ads, the Jamaica Observer is monetizing their classified ads and offering advertisers a competitive classified self-serve solution.

AdPerfect welcomes the Jamaica Observer to their growing list of customers. Visit www.adperfect.com to learn more about AdPerfect and their Classified Advertising Solutions.

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AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

From automotive to real estate, employment to retail and beyond, AdPerfect offers a comprehensive solution. What’s more, AdPerfect products easily integrate to offer publishers a complete advertising package for any vertical or advertiser type.

Our suite of solutions include: Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; and our Classified Advertising Solutions, which let your advertisers place classified & display ads through a self-serve platform as well as promote classified listings using the Online Marketplace.