First Probiotic Chocolate Milk Launches Via Social Media

PRLog (Press Release) - Jan. 18, 2011 - SALT LAKE CITY, UT  – Natural Discoveries LLC announced the launch of the first probiotic chocolate milk product, MojoMilk™ via a video released on YouTube and Facebook.  The company plans to use targeted social media to gain consumer fans, with the video featuring YouTube comedy sensation The Suburban Housewife, a character of comedian Sally Brooks.

MojoMilk™ is the first probiotic chocolate milk mix delivering 10x the active probiotic cultures of yogurt and 60% less calories than the leading chocolate milk. MojoMilk™ includes the patented probiotic strain GanedenBC30®, which is clinically proven to boost immunity and help improve digestive health. MojoMilk’s individualized stick packs can be poured into milk or milk substitute, making it ideal for lunch boxes or backpacks. The stick packs are currently available in a 10 – count box for $9.99, and they can be purchased at www.mojomilk.com, www.abesmarket.com, www.abundahealth.com, www.amazon.com, or a host of other online retailers.  

“MojoMilk™ resonates with parents and kids. We feel it’s important to connect with parents directly, making social media an ideal venue,” said Peter Leighton, Partner of Natural Discoveries. “Sally Brooks’ Suburban Housewife is hilarious and provides a great way to launch MojoMilk.” The Mojo Rap video can be viewed at http://www.youtube.com/watch?v=r_TOwmF3pGo




Natural Discoveries made a conscious choice to focus on the internet to launch MojoMilk™, deferring traditional retail distribution. Increasingly more people are discovering new products online because it affords a greater opportunity to provide relevant and in-depth product information for differentiated products. In fact, according to Nutrition Business Journal, the internet is now the fastest growing sales channel within the U.S. nutrition industry.

About Natural Discoveries LLC
Natural Discoveries is a Salt Lake City based brand incubator and marketing company focused on aggregating and leveraging nutraceutical innovations. With over 50 years of combined experience in nutrition and biotechnology, the two founders have developed and launched some of the most successful new products in the nutraceutical and functional food categories.
For more information contact Maylynn Leighton at (801) 913-5193 lynn@copernicanassociates.com or visit http://www.mojomilk.com

Photo:
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