Jackson Marketing Group Develops Mobile App for Michelin

Jan. 17, 2011 - PRLog -- Jackson Marketing Group (JMG), South Carolina’s largest B2B integrated marketing communications agency, created new mobile applications for Michelin Americas Truck Tires. The free Michelin Truck Tires Dealer Locator app is now available for the Apple iPhone, Blackberry and Android-based smartphones.  

“Because the trucking industry quickly embraced this new app, we have further proof that mobile apps are a great marketing tool for our B2B clients,” said Darrell Jackson, President and CEO of Jackson Marketing Group. “With the integration of smartphones into our culture and B2B industry, we are prepared to create more mobile applications to meet clients’ marketing initiatives.”

JMG developers built the app to use GPS location and Google Maps technology. “Each Smartphone application provides the location of the nearest Michelin truck tire or service provider, as well as information about that location,” said Jeff Baker, Interactive Services Manager. “These apps are an extension of the MICHELIN® ONCall™ ERS and Online Locator which JMG helped launch in 2009.”

Basic features of the truck tire apps include calling directly from the app or searching for a provider by category—emergency road service, travel plazas, onsite tire service or retread locations. The applications can also display service providers based on an entered location rather than the current GPS location. Users have the ability to call the service provider, obtain driving directions to the provider or save the provider’s information to their device’s contacts or address book.

The iPhone app is designed to also work on iPod Touch devices, with similar functionality when connected to Wi-Fi, but without the GPS-based services. For more information on the iPhone, Android or Blackberry apps, please visit http://www.michelintruck.com/michelintruck/news/whatsNew.jsp.

Jackson Marketing Group, with offices in Greenville, S.C., and Charlotte, N.C., is a fully-integrated marketing communications agency offering strategic planning, interactive services, advertising, public relations, partnership marketing, event management, video production and support services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Food Lion and Bloom Grocery Stores, Blue Bird School Buses, NACCO Materials Handling Group, Clemson International Center for Automotive Research, Greenville Hospital System, Milliken & Company, Sage Automotive Interiors, The Palmetto Bank and The American Red Cross.

For more information, visit the company’s website at http://www.jacksonmg.com.