Online Reputation Management (ORM)

Jan. 17, 2011 - PRLog -- Online Reputation Management

Is the process of monitoring online comments/references to a company, brand or person. When you engage in Online Reputation Management or ORM you are monitoring any comments/references on an ongoing basis while evaluating all of this feedback for truth, reach, source and integrity. Then you take that information and decide what the risk or gain is for each of these references and act accordingly. You could ignore them, reply with a comment of your own, draft a response on your own website acknowledging the situation, or contact the poster and see if you can rectify the situation offline. ORM is a mix of online marketing, SEO and public relations.

Why You Need ORM

You may be well established in your field with a solid client base. You do great work and generally your clients are very pleased. One of your competitors is having trouble breaking into the game and has a vendetta to bring you down in order to bring themselves up. They may take to a popular online forum for your industry and post something unethical and untrue about you, your company, your brand etc. The post is seen by thousands of people and due to social networking and consumer generated media is all over the internet within a couple of weeks. It takes you some time to find it yourself, as you don’t Google yourself on an everyday basis. By then it may be too late. How much work have you lost due to this untrue posting?

All you can do at this point is take on damage control. You could spend days tracking all online references to this post, and chances are you will not ever find them all. The post and the extended life social networking has given it has driven your own website down in the search rankings and permanently altered your reputation.

If you had been employing online reputation management, you may have been able to avoid or diffuse the situation much sooner. This would have caused minimal if no damage to your reputation and client flow. Maybe the competitor would have become an investor or client of yours instead! With online reputation management you can use the same resources others would use to harm you to build your brand, company or personal profile! One comment in a great place can cause it to go viral and just like that your reputation is boosted in ways it would takes months to get through traditional advertising. Consumer Generated Media or CGM is free advertising or extremely harmful depending on how you reign it with with your online reputation management.

VanSEO.ca is at the top of their game in the online reputation management world. If you are having troubles managing information that is being posted to your online profiles contact VanSEO today.

At VanSEO.ca, we employ the top techniques to monitor your brand. We can make a difference. Boost your online profile by contacting us today about our online reputation management packages starting at $350. VanSEO.ca: Choose the Best. Forget the Rest.

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