Reputation Management a New Tool for Philippine Celebrities

Jan. 15, 2011 - PRLog -- 2011 is seeing more and more Filipino celebrities connecting with fans online, using established and emerging social media networks such as Facebook, Twitter, blogs, and other services. Manila tour guide Carlos Celdran tweeted from jail when he was arrested after staging a protest action in Manila Cathedral.

However, the Internet cuts both ways, and along with increased networking, reputation-tarnishing negative comments have also gone viral, and celebrities Googling their own names do not always like what they see. They are turning to a kind of business which is new to the Philippines: online reputation management.

Sterling Rep Reputation Management handles a number of celebrities in Manila. "We take negative links that appear on page 1 of Google, and bury them so they appear on page 17, for example, where few people will see them," said Tony Ahn, founding director of the firm. "Our clients also hire us to write Wikipedia articles for them and establish web presences."

And celebrities appear to be receptive: Mr. Ahn was introduced onstage by Tim Yap at the 2010 SUPREME Awards. "We work with entertainers, politicians, PR firms, law firms, and corporations as well," said Ahn. "We have the distinction of being the first local reputation management firm in the Philippines."

While many search engine optimization (SEO) firms offer reputation management services as a single service, Sterling Rep is the only local firm dedicated to providing reputation management services as their flagship offering.

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About Sterling Rep Reputation Management: Sterling Rep is a highly specialized public relations firm for companies and individuals seeking reputation management services. Unlike traditional PR professionals who specialize in print media releases and general online marketing, Sterling Rep has a particular expertise in:

* Wikipedia article development & monitoring;
* Mitigating online reputation or brand damage (such as negative customer comments or even malicious defamation) by burying negative links deep in Google search results where nobody will read them; and
* Social network engineering to maintain a sterling reputation and/or improve a damaged one.

Sterling Rep uses positive link building paired with industry-specific reputation-enhancing strategies that improve the image of individuals and companies. It has the distinction of being the first reputation management firm in the Philippines. For more information contact Tony Ahn at tony@tonyahn.com or by phone at +639996966749