Shelby Signature Foods And Pepper Creek Farms Team To Spice Up Life For Foodies And Enthusiasts

Jan. 14, 2011 - PRLog -- Shelby Signature Foods has reached an agreement with Pepper Creek Farms to roll out three initial new food products that will appeal to foodies and enthusiasts alike.  This high- performance line includes a fiery salsa, a rub for beef and chicken and a barbeque sauce that will give fans extra zest in their food.  The products will be displayed at Pepper Creek Farm’s booth inside the 36th Winter Fancy Food Show in San Francisco on January 16-18, 2011.  A portion of the proceeds from the sales of food from Shelby Signature Foods will benefit the Carroll Shelby Foundation.

“As a veteran of the restaurant and food industry, Carroll Shelby has decades of experience delivering high-performance food that people love,” said Joe Conway, company representative for Shelby Signature Foods.  “We’re expanding our food line with products that epitomize Shelby’s characteristics of quality, passion and integrity.  The goal is for these products to be available shortly for purchase online and through select retailers.”  

The Pepper Creek Farms team enthusiastically embraced the opportunity to work with Carroll Shelby and his food company.  They created custom products that reflect Mr. Shelby’s philosophy.

“Cars can't run on an empty tank, just like people need a full stomach to operate at maximum performance,” said Craig Weissman, Pepper Creek Farms president.  "Consistent with Shelby Signature Foods, our three ‘High Octane’ products – Habanero Salsa, Bold Beef & Chop Rub and Honey Mesquite BBQ Sauce all run in the fast lane with flavors that wake up the palate and let you know you're alive.”

The Habanero Salsa is rich in character and flavor.  This thick, chunky style salsa is "Small Batch Produced" using tomatoes and fresh, locally grown habanero peppers, bell peppers, onions and garlic.  With enough kick to jump start any event, this well-balanced formula offers heat without the pain and is an All Natural product.  

The Bold Beef & Chop Seasoning is as versatile as it is tasty.  It has the right balance of seasonings and spices to lend character and flavor to all meats.  The seasoning can be used before, during or after grilling meat, mixed in with ground beef or turkey before forming into patties and used as a rub or as a marinade ingredient.  


The Honey Mesquite Barbeque Sauce has a superb flavor and character with the right balance of sweetness from the honey and real smoke taste from Natural Mesquite Wood Smoke.  The limited edition, small batch sauce is made from fresh ingredients.  There is a bit of a tang and some heat from the vinegar and peppers, but with the honey and smoke flavor it finishes smooth.

“This seasoning, salsa and barbeque sauce will quickly become a favorite for grill enthusiasts in the fast lane,” noted Weissman.  “They will especially notice the richness of the Honey Mesquite Sauce because it stays with the meat long after cooking.”

Shelby Signature Foods also offers a line of high octane coffee, olive oil and mixed nut products.  These products are available from select retailers, as well as online via www.cscf.org.  A portion of all Shelby Signature Food sales benefit the Carroll Shelby Foundation, which is dedicated to providing financial support for children with life-threatening diseases and to promoting continuing education.

“It’s an honor to be involved in a food venture with Carroll Shelby,” added Weissman.  “I grew up listening to legends of him and his racing escapades.  Then we began enjoying his chili and taco mixes, as well as eating at the Chili’s restaurants that he helped start.  Everything he’s been involved with has earned a reputation for quality.  We look forward to helping Shelby Signature Foods deliver the finest and freshest food products.”

About Shelby Signature Foods
Shelby Signature Foods (http://cscf.org/ssf.php) was founded by Carroll Shelby, who has been involved in the food industry with products including chili and taco mixes.  He helped concept and launch multiple restaurants, such as the Chili’s chain and has collaborated with celebrity chefs.  SSF offers a line of food products, such as olive oil, coffee and mixed nuts through select retailers in North America.  A portion of the sales from Shelby Signature Foods benefits the Carroll Shelby Foundation (www.cscf.org), which supports children with medical problems, as well as select educational programs.  The goal is to create a full line of healthy, tasty and fun food products that combine Shelby's legendary passion for performance with an opportunity for people to support a wonderful cause.  For more information about Shelby Signature Foods, contact Scott Black at (214) 520-3430.  

About Pepper Creek Farm
Pepper Creek Farms is a family-run company, based in Oklahoma, specializing in turning fresh local produce into classic American condiments, pepper jellies, relishes, pickles, salsas, dips and seasonings.  The company prepares all of its products in small batches the old-fashioned way, to preserve the quality, integrity and fresh flavors of the natural ingredients we use.  The plant and offices are located in the town of Lawton, Oklahoma at the base of the beautiful Wichita Mountains, where buffalo still roam wild on the hillsides and pepper fields stretch for miles in every direction.  More information is available at www.peppercreekfarm.com