PredictiveIntent powers behavioural merchandising on Visualsoft e-commerce platform.

Visualsoft, the turn-key e-commerce platform provider, has chosen PredictiveIntent’s PersonalMerchant behavioural recommendation technology to deeply integrate with their system.
By: James Doman
 
Jan. 14, 2011 - PRLog -- Visualsoft, the turn-key e-commerce platform provider, has chosen PredictiveIntent’s PersonalMerchant behavioural recommendation technology to deeply integrate with their system. Companies using the Visualsoft eCommerce platform can now quickly implement powerful behavioural marketing and re-targeting to increase revenue through putting the right products and content in front of the right visitors at the right time, onsite and within targeted email.

“Retailers are realising that by personalising each shoppers experience, they can increase conversions and revenue – to this end, we chose PredictiveIntent’s solution to enable both onsite behavioural merchandising and behavioural email targeting. The PersonalMerchant suite is not only flexible and easy to use, but is based upon a simple framework which has made integration with our existing Visualsoft eCommerce platform easy.”
David Duke, Head of Online, Visualsoft

Visualsoft are a UK based specialist eCommerce agency who provide over 400 clients with both turn-key eCommerce and marketing solutions, as well as licensing the Visualsoft eCommerce Software Platform to customers directly.
Both full service and license customers can benefit from this exciting agreement, co-developed between PredictiveIntent and Visualsoft technical teams.

“Given many retailers simply do not want the hassle of managing their own eCommerce site, Visualsoft offer a fantastic turn-key offering whereby all the technology is removed from the day to day operation, allowing retailers to focus entirely on business strategy, sales and marketing which is also digitally executed by Visualsoft. The integration of our PersonalMerchant suite with Visualsoft brings a powerful set of personalised behavioural merchandising and promotional features which have previously only been available to major retail brands at an affordable price.”
Neil Hamilton, Co-Founder & CEO, PredictiveIntent

With customers now already using the service, great results are expected relatively quickly, following the success of many retailers already using the PersonalMerchant technology.

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PredictiveIntent's solutions for mobile and ecommerce markets enable businesses to observe & understand customer behaviour with more clarity, detail and accuracy than ever before possible – and to personalise individual customer experiences.
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