exceptional work done for Chick-fil-A has been honored with the prestigious 2011 Best Practice Award in the category of
Direct Marketing. They share the award with Chick-fil-A. These highly anticipated awards recognize outstanding examples
of digital print and variable data strategies from around the world. The awards will be presented at the 2011 PODi
AppForum digital print conference in Las Vegas at the Mirage, January 31- February 2. Dukky’s winning case study has been
added to PODi’s permanent collection of Digital Print Case Studies.
Dukky Vice President of Business Development, Renee Hall stated, “Dukky is proud to work with clients like Chick-fil-A
who are looking for innovative and interactive solutions in their marketing. Our ability to challenge standard response rates
and outcomes by capturing the power of word-of-mouth marketing through Viral Peer Sharing is redefining expectations in
our clients' campaigns. To be recognized by such a prestigious organization as PODi due to the response and redemption
rates our platform allows is an honor for both Dukky and our clients.”
Dukky’s Chick-fil-A case study serves as an impressive example of a fully integrated multichannel direct marketing campaign
with viral components that upped visit rates to over 279% and response rates to 120.6% and easily took top honors in its
category. The Chick-fil-A program featured direct mail postcards that drove recipients to personalized landing pages where
they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with
friends through social networks, email, and SMS. This campaign provided a wealth of information to Chick-fil-A about their
customers, including what media channels they use. PODi’s Best Practice Awards are given annually to recognize the best of
the best in digital printing.
More information about PODi case studies, membership and benefits can be found at www.podi.org. To find out more
about Dukky visit the website and check out the What is Dukky video:
dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign
response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.
EFI, Pitney Bowes and Xerox. The organization’
members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.
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Dukky is a custom landing page and analytics software platform built specifically for direct marketers that’s proven to dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.