The data from the survey provided a number of revelations. Initially, the majority of participants fell between the ages of 40 and 65. Traditional conceptions about web interaction suggest that this age group is not as likely to interact with the websites they visit, but these women were more than happy to give their two cents. This age group was also the most likely to answer every question in the survey, whereas younger participants skipped questions frequently.
When it came to web-browsing habits, the survey found that the participants were largely interested in informative content and opportunities to interact online. Over 60 percent of respondents indicated that they were interested in articles that analyzed international and domestic news from a faith-based perspective, as well as content that discussed faith from an analytic perspective. These women were interested in being educated- not just entertained. The survey also found that these women were looking to connect with similarly minded individuals. Nearly 42 percent of respondents stated that they were interested in participating in an interactive community for discussion of prayer and faith-based subjects.
The survey confirmed previous data regarding social media usage in this particular demographic. 62 percent of the participants were not even on Twitter, whereas 42 percent were following Prayables on Facebook. Most telling was the fact that 54 percent of respondents did not even know what social bookmarking services such as Digg and StumbleUpon were. These preferences indicate that women within this demographic are more inclinend to participate in social networks that are about personal connection than content connections.
This data is currently being utilized to direct future developments at Prayables.com. To learn more about the survey or site, contact Prayables Director of Communications Lauren Nelson at lauren.nelson@
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Prayables.com is a free online prayer community that offers women short prayers reflecting a woman's story. They are relatable and honor all faith perspectives, offering a new way to deal with everyday issues, global concerns and spirituality.
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