Singapore Company Places Bets on Customer Service Excellence

Jan. 12, 2011 - PRLog -- Runaway Pte Ltd, a Singapore incorporated company in the business of B2B online retail service, braves 2011 with a major rebranding exercise.

RUNAWAY is in the business of providing serviced webstores for online sellers, linked to a common shopping cart, such that online shoppers shopping at any RUNAWAY webstores may make purchases with greater convenience, delivery services provided. It is a new company, with its website launched only in Oct 2010 but achieved an impressive number of near 500 products upon launch.

However, an article on online retail "Complaints against online vendors up" published on 3rd Jan 2011 in The Straits Times, Singapore, revealed to RUNAWAY's management the need to respond to a higher calling as an organization in the online retail industry in Singapore - Service Excellence. RUNAWAY as an organization believes that customer service pays off in the long run, and any business that hopes to sustain must not ignore the importance of serving customers well consistently. "Customer service is no longer about meeting the expectations of customers. Customers' expectations are ever changing. We may meet our customers' expectations today and tomorrow we fall short of expectations. Therefore, it is important that we find ways to delight our customers, and be constantly innovative in exceeding expectations all the time" says Ada Leow, RUNAWAY's Managing Director. She adds "We are living in a time when many are much deprived of quality customer service, and as an organization, we want to bring that back to people. We want people to feel good buying from us, and with us. RUNAWAY will one day be an icon for service excellence."

Runaway Pte Ltd now brands itself towards online sellers to be "Your Trusted Partner in Serving Your Online Shoppers" and positions RUNAWAY the website (http://www.runaway.com.sg) as "The Online Place for Easy Shopping". An ambitious and powerful vision statement was also crafted - "To be globally recognised for providing world-class customer service to our customers and our customers' customers". In order to achieve its vision, RUNAWAY promises to enhance its facilities and services continuously to provide the best for online shoppers.

As the online retail industry picks up with higher expenditures reported, online sellers trying to ride along the waves can now trust in a reliable partner in RUNAWAY to serve their online shoppers.