aFire's New Koko Charcoal

Jan. 12, 2011 - PRLog -- Evanston, IL /January 13, 2011 –

Attention all natural born grillers coming to the Winter Fancy Food Show:  Stop by Booth #1781N and find out why “the secret’s in the coconut!” No, we’re not talking about eating it, but we are talking about grilling with it. Afire has crafted a super-efficient, hotter-burning, eco-friendly charcoal made from carbonized coconut shells. Show attendees are invited to experience a taste of nature, as it was meant to be, with no chemical additives or fillers -- just pure, natural smoky charcoal flavor.

Afire KOKO Charcoal is based on the science of using less to grill more. KOKO Charcoal is 50% more efficient than conventional charcoal.  Made from 100% coconut fiber, it burns cleaner, hotter and longer -- with no chemicals or nitrates.

Said Marlena Chang, Afire founder and CEO, “Many consumers buy grilling fuels based on habit, taste, and convenience. Our goal is to get people to look at the health and environmental costs of gas grilling, traditional charcoal, and our coconut charcoal, so they can make an informed decision.”

Chemicals and impurities are non-issues with KOKO Charcoal. It is made from 100% carbonized coconut shells, a self-sustaining product that harms no trees in the manufacturing process.  Coconut shells are a natural by-product left over from the harvesting of coconut milk and other coconut products, such as coconut butter, coconut oil and shredded coconut. The KOKO Charcoal manufacturing process begins with carbonizing (burning) the discarded coconut shells, then compacting the remains under high pressure and extruding them into cylindrical briquettes. The briquettes feature center holes to aid airflow in the hotter-burning, longer-lasting grilling experience.

All-natural KOKO Charcoal nullifies the health concerns associated with other methods:
Gas-based impurities. It is well known that if the source of gas flame is impure, it can leave toxic substances in the meat when combined with animal fatty acids.
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Afire, Inc. KOKO Charcoal /Fancy Food Show                  -2-

High Heat Efficiency. Excessive cooking of meat in close proximity to the flame can release HCAs. When a hamburger is grilled for 10 minutes versus six minutes, for example, the HCA levels in the hamburger may increase by 25-30%. When properly used, the high-burning heat of KOKO Charcoal can cook and smoke meats more quickly.
Carbon Emissions. Most charcoal is a funky amalgamation of things like sawdust, corn starch and lighter fluid. When burned, it can result in 105 times more carbon monoxide than burning propane, as well as harmful volatile organic compounds. Afire 100% natural coconut charcoal has none of these poisonous additives.
Remaining Ash: Continued exposure to large amounts of ash is another known cancer risk.
The volume of ash a charcoal produces is determined by the raw material it comes from. Charcoal made from coconut shells has very little impurity and therefore leaves only about 3.5% ash. This means less soot and particles that can enter your cardiovascular system.

Concluded Chang, “KOKO Charcoal is the “green” grilling alternative that burns red-hot, clean and long.  It’s the epitome of what we mean by high-performance and all-natural.”

Afire, Inc. makes high-performance, all-natural grilling products and accessories for “natural born grillers.” Afire products are 100% natural and eco-friendly. The company is committed to a superior grilling experience for you, sustainability for future generations.

Media Contact: Marlena Chang    Cell:  626-476-9292     Office: (877) AFIRE-15 x1/877-234-7315 x1    marlenachang@afireinc.com    www.afireinc.com.
Afire, Inc. is proud to partner with Terrapass to sponsor clean energy and carbon reduction projects.

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aFire Incorporation, established in 2006, creates innovative products for the gourmet chef and outdoor grilling enthusiast along with being an environmentally-conscious firm. afire Inc. successfully manufactures Coconut Charcoal and distributes the product nationwide. Along with Koko Charcoal, they manufacture rubs, planks, and tableQ (which is a table with 4 chairs and a grill in the center). aFire aims to continually create and innovate to deliver safe, natural, cleaner alternatives to traditional fuels to those who love to grill. Visit www.afireinc.com for more information or contact aFire at 877-AFIRE-15 (877-234-7315).