University student from Newcastle launches web design business with viral marketing

Jan. 11, 2011 - PRLog -- After posting his digital book, 'Marketing Your Business Online' as a free download on the web site for his business web design and Internet marketing business, business owner Justin Daniel has been overwhelmed with positive response. The book contains a mix of both new and conventional strategies successful business use to target local customers.

   'The book is an easy to understand crash course for business people who want to learn about the most effective online strategies businesses are using today. There's no question online search is now the main tool customers use to find local businesses but an alarmingly small amount of businesses are doing this effectively, which is why I wrote the book', says Justin.

   Effective Internet marketing & web design are a hot topic for businesses in 2011. Over 86% of consumers now use online search as their preferred tool for finding local businesses  and over 58% of businesses are now marketing their businesses online. These trends have been increasing exponentially over the past 5 years, causing businesses to look for more competitive and effective ways to find new customers online.

'The thing few people know about viral marketing is it doesn't have to be a funny video or a picture of a celebrity doing something stupid. It's as simple as creating valuable content  for your target audience and then posting it for free on your web site. It's a great way to generate buzz, though I still recommend online search as the most effective way to find new local customers. Getting a business on the first page of the search results can be deadly to the competition', Justin explains.

Pixelmechanics is a Newcastle based web design and Internet marketing business run by Justin Daniel. Justin can be contacted on 02 4969 3075 for media enquiries and his book can be downloaded from http://pixelmechanics.com.au/resources

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Pixelmechanics is a design studio based in Newcastle, Australia
Visit Pixelmechanics web site at http://pixelmechanics.com.au for more information