CEO and Brand Creator, Jessica Truesdale Introduces True You Cosmetics to the Makeup Artists of ATL

Jan. 11, 2011 - PRLog -- True You Cosmetics CEO and Brand Creator, Jessica Truesdale, recently spoke to members of the Makeup Artists of Atlanta, an association founded in 2004 for the purpose of creating camaraderie between the Makeup Artists serving the Atlanta area. The organization recently held their first 2011 social, a quarterly event where members meet, network and share ideas. Her presentation introduced the True You Cosmetics brand and the introductory lip color collection, Iconic.

Drawing on her newly gained experience through her new business venture, Truesdale’s talk addressed how she has successfully leveraged social media tools such as LinkedIn, Facebook, and Twitter to garner sales. Attendees also gained insight about the history behind True You Cosmetics and the reason why she decided to launch her brand at such a young age.

Truesdale states, “It was a pleasure introducing my new cosmetic brand to such a great group. I am excited about working with the organization and supporting their mission.” She continues, “Just like my brand, Makeup Artists of Atlanta believes in raising the bar of excellence within the beauty profession. We welcome feedback from the organization in efforts to continue our journey of developing beauty products of high quality.”

Truesdale is a fourth year student at Spelman College pursuing a B.A. in Sociology. Since launching True You Cosmetics in October 2010, the brand has garnered local, regional, and national media attention. In coming months, True You Cosmetics will launch a full collection highlighting vintage makeup trends that have inspired the current generation.

For more information regarding True You Cosmetics, please visit: http://www.trueyoucosmetics.net.

For all media inquiries, please contact Angela Watts of AW Media Group http://www.awmediagroup.com.

About True You Cosmetics:
True You Cosmetics (TYC) was established in 2003 by cosmetic and reconstructive Plastic Surgeon, Dr. Gerald Truesdale M.D. TYC was started for patients within his Greensboro, North Carolina medical practice who wanted full coverage, which offered vitamin and antioxidant makeup for pre and post surgery. Today, Dr. Truesdale’s daughter, Jessica Truesdale is CEO and Creative Director of TYC. Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by the company’s theme…“True…Timeless…Beauty”. TYC is dedicated to offering consumers a flawless and innovative approach to color choices and high-end beauty products all surfacing around accentuating the individuals “signature look” for women of all ages.

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