RELEASED: Jeff Lucky’s Soul Motivation Translates Soul Through Hip Hop

Jan. 11, 2011 - PRLog -- Hip-hop artist Jeff Lucky’s solo debut project, “Soul Motivation,” was released today. Soul Motivation can be purchased on iTunes (search for Jeff Lucky); CDbaby.com (http://www.cdbaby.com/cd/jefflucky) or Amazon.com (http://www.amazon.com/gp/product/B004I42S40/ref=dm_sp_alb).

“Soul Motivation  is a 14-song project that reflects my personal journey from Charlotte to LA,” says Lucky. “It is a collection of songs that can only be described as soul music translated through hip hop. My music represents true hip-hop, which was all about lyrics, passionate delivery and banging but still musical beats.  I give all of that and more on this project.  In addition to the music we did classic packaging by giving people a jewel case with a 12-page booklet that features the words to the songs. We wanted people to have the words so they could internalize them and get the meaning behind the songs.  That’s what hip-hop is about; it’s about telling stories that impact lives.”

In the track “All In Pt. 2,”  Lucky explores the challenges to success.

“Yeah sitting back, soaking it All In|Sh*t started from a breeze and grew to a strong wind|Everybody dropping their two cents|Pretty soon talk dropped to a whisper they figured I couldn’t hear them|Four years no telling where he’s been|you figure either I gave up or gave in|Because dreams don’t expire, time kills them|And rappers they retire when ni**as don’t feel them|Quite true, equally quite grim|The future looks bleak and them lights are quite dim|So which one applies I figured that right then|If I didn’t have an answer that blank was filled in|I got too much fire to throw it in|I’ma put all my chips on one spin|And ain’t no fear because whether lose or win|I’ll put it up again|All in
~taken from All In Pt.2 by Jeff Lucky

“When I wrote “All In Pt. 2” I had already lost so much that I had no fear of losing anything else. The song was my personal declaration that giving up was not an option; I would fly or die trying. I want people to listen to it and understand that things may get hard and when you risk everything you could very well lose big, but the triumph is in the fact that you know you won't stop under any circumstances.  Once you make that mental leap, I promise you will never play with scared money again, especially when the game is life.”
And it is with this attitude that Jeff Lucky introduces his new project – “Soul Motivation”. To celebrate the release of his solo project (he released an EP, “Love Letters,” with the group DPS in 2005) Lucky will host an album release party on Thursday, January 13, at Allure (1508 S. Mint Street, Charlotte, NC).  The party will begin at 8:30 p.m. and each guest in attendance will receive a copy of “Soul Motivation” and have an opportunity to see Lucky perform several hits from the project.

In addition to being a hip-hop artist, Jeff is an accomplished filmmaker. He has won several awards for his work including Best Documentary at the Asheville Film Festival for his film Donor and top three finalist  in the IFC Absolut World Contest for his short film Little Mama. He is currently preparing to direct his debut narrative feature film “LA,” which he plans to start shooting in early 2011.

About Jeff Lucky
Born Jeff Moonie, Jr., Jeff Lucky is a native Charlottean (Charlotte, NC) who creates music and film with an emphasis on honesty and emotional depth. His deeply personal documentary Donor followed his father who was stricken with bone cancer and fought to survive after receiving a donor stem cell transplant. Don Mancini, the creator of the hit “Child’s Play” series called Donor “the most emotionally affecting movie I saw in 2005.” As a member of hip hop group DPS Jeff performed in over 50 venues ranging from small clubs to 18,000 seat amphitheaters. Popular Atlanta record store Earwax Records remarked about DPS’ debut Love Letters, “that joint is SO REAL!! No posturing, no stories of blingin, just the real ish that people go through.” In an attempt to immerse himself deeper in the entertainment world Jeff relocated to Los Angeles in 2008 where he continued making music, writing screenplays and working in film. Jeff quickly secured the opportunity to write music for television as he was tapped to write all the songs and lyrics from the perspective of an abused and orphaned 13 year old girl for an episode of Cold Case. Having experienced personal tragedy himself, including the murder of his older sister and manager, Jeff had no problem tapping into the character’s struggles and transforming them into an emotionally wrenching musical piece. Jeff’s original song “Read Between The Lines” (for which the episode was named) helped make the episode one of the highest rated of the season for CBS.  For more go to www.summersoulrecords.com.

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