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Follow on Google News | Top Link unravels the solution to remove the fuzziness from Fuzzy Front End in Lean Product Dev.Top Link Conference & Event Management would like to introduce a world renowned expert in Rapid Product Development Techniques and Lean Product Development, Donald Reinertsen in our upcoming event!
By: Michelle Lee Although the term Fuzzy Front End (FFE) first appeared in 1985, it rose to wide visibility in the early 1990s. Some companies approach Lean Product Development as a fashion choice. They copy the superficial behaviors of lean manufacturing and hope for the best. In fact, there is a better solution as Don is particularly noted for bringing fresh perspectives and quantitative rigor to development process management. Top Link Conference & Event Management has engaged with Donald Reinertsen to conduct a 3-day course entitled Lean Product Development from 14-15 March in India and 17-18 March 2011 in Kuala Lumpur. Don is President of Reinertsen & Associates, specializing in the management of the product development process. Before forming his own company, he consulted at McKinsey & Co., and was Senior Vice President of Operations for a private diversified manufacturing company. His book, ‘Managing the Design Factory’, is recognized as a powerful and thoughtful application of manufacturing thinking to product development. Don is also co-author of, ‘Developing Products in Half the Time’ which is a universally acknowledged ‘must have’ text for product leaders. Don holds a BSc in Electrical Engineering from Cornell University and an MBA with distinction from Harvard Business School. He is a frequent conference speaker and a gifted workshop leader and facilitator. Special invitations have been extended to all decision-makers and directors who are involved directly and indirectly in Lean Product Development to participate in our event. You can check the brochure online (www.toplink- Contact Person: Michelle Lee Telephone: +607 – 226 7352 Email: michelle.lee@ Website: http:// www.toplink- # # # Top Link Conference & Event Management was set-up in Malaysia in 2006 as a world-class business intelligence provider in the Asia Pacific region focusing in Malaysia and China to understand clients’ needs and latest market trends. End
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