Marketing Strategist Inducted Into Consulting Alliance

Jan. 7, 2011 - PRLog -- Robin Weintraub, president of Robin Weintraub Consulting in Athens, NY, was accepted for membership in the Consulting Alliance, an association of the Capital Region's leading independent consultants focused on professional learning and business development.  

Robin Weintraub Consulting is an executive-level marketing-strategy consulting firm that helps clients identify new marketing opportunities, customer insights and value propositions, which attract and retain customers, increase revenue and improve program effectiveness.

Over the course of a 20-year career, Weintraub worked with Fortune 2000, small, mid-size and start-up companies as well as not-for-profit organizations in a range of industries, including software and technology, telecommunications, financial services, retail, consumer package goods, media, publishing, travel and insurance.

She became an independent consultant in 1999 in response to the dot com demand for deep internet, direct marketing and strategic planning expertise. She has since evolved to meet the needs of the marketplace, working independently and partnering with larger consultancies.  In addition to working directly for HBO and Prodigy Internet, Weintraub has advised some of the biggest household brands including SAP, Microsoft, Adobe Systems, Sears Holdings, PayPal, JPMorganChase, United Airlines, Slim•Fast, Mars, Proactiv and Liberty Mutual.  

Her international work experience includes consulting in Poland in 1992 to help state-owned companies privatize and working in Costa Rica in 2010 to develop economic opportunities for local artists in a small village and expand the sales and marketing of a ecolodge in the jungle.

Weintraub earned an MBA in Marketing from Yale University School of Management and a Bachelor of Arts degree in Sociology from Brandeis University.

The Consulting Alliance is a key resource of expertise to businesses and organizations in the Capital Region and worldwide.  The Consulting Alliance helps its members build upon their successes through an array of skills development, resource sharing and networking opportunities, while working together to maintain the standards and reputation of the consulting profession.  Find more information about the organization at www.consultingalliance.org.

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