A New York Times article depicted the problems a woman faced when she came across an unscrupulous business owner in a quest to order eyeglasses via the Internet. The business owner said he welcomed negative publicity because it helped with rankings.
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Google discussed the issue in a blog and offer solutions.
“ … the last few days we developed an algorithmic solution (that) detects the merchant from the … article along with hundreds of other merchants that … provide an extremely poor user experience,”
There are sites available for consumer reviews, and savvy consumers will research prior to entrusting websites with credit card information. As for the future of companies that want bad publicity postings for higher rankings, Husayni says their standing on the Web is shaky.
"People have profited by 'tricking' or 'spamming' Google in the past,” Husayni says. “However, history shows that those businesses did not survive Google’s algorithm updates. The best approach is the high road. This case is an example of why people should do business ethically." A better way to boost rankings, is for businesses to hire reputable search engine optimization firms who use “white-hat”
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Master Google is a subsidiary of Sinai Marketing, Inc., which was established in 2004. Since then, its team has done its best to master industry-standard SEO techniques and develop new ones.