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Follow on Google News | Reese’s Snowrider Game Wins Exposure and Funds for Local CharitiesReese helped three charities this holiday season with its interactive Snowrider Ride game.
By: Christina Faller, PR Director, Reese “We’re always intrigued by smart approaches to integrate media, and we wanted to put a new spin on our own seasonal holiday greeting. So we developed an integrated print and digital social media campaign that we could use to garner some extra exposure for local charities during the season of giving, and some funds of our own,” said Matt Golden, managing partner, Reese. Running from the December 13-28, 2010, this locally-generated game was a viral success that accumulated over 141,000,000 points from 2,000 players from across the United States, Canada, Portugal, Germany, Turkey, India and Norway. Web traffic increased by 42%, giving exposure to the ten charities that Reese staff members selected. The “campaign” # # # Reese is a full-service Strategic Thinking, Advertising and Public Relations firm that delivers a unique approach to gaining insights, inspiring creative solutions and measuring results. The agency integrates strategic thinking with marketing communications services, including advertising, public relations, social media, interactive services and web design, market research, and media planning and buying. Founded in 1982, Reese serves both B2B and B2C clients and is an active community supporter. End
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