Seventh Generation’s spotlight is part of an ongoing blog series Marre is launching called Giving is Winning. Marre hopes that by bringing attention to companies who are including giving in their core business strategy he can inspire other companies to follow these examples and inspire consumers to support companies who have the common good at heart. The blog is in conjunction with his extensive research entitled 21 Companies for the 21st Century with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not.
Seventh Generation is a great example of a company who has put giving at the core of their business strategy, according to Marre. Their namesake, the Great Law of the Iroquios Confederacy states, ““In our every deliberation, we must consider the impact of our decisions on the next seven generations.”
Where Seventh Generation is especially winning from their social responsibility, contends Marre, is through their products themselves. By providing non-toxic products in a very toxic category, Seventh Generation has set themselves apart from their competitors and created a loyal brand following. While other companies are starting to catch on to Seventh Generation’s giving is winning strategy, such as Clorox’s Greenworks, asserts Marre, Seventh Generation will always be known as the pioneer of safe products.
Marre states, “Seventh Generation is passionate about providing safe and sustainable products, restoring the environment, inspiring conscious consumption, and creating a just and equitable world. Their core business from the entire lifecycle of their products down to their charitable giving is based on doing what is best for future generations.”
For more information on Marre’s Giving is Winning blog, visit http://www.willmarre.com/
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About Will Marre:
Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.