Business Expert Reveals 5 Tips for Understanding Customers

Jan. 5, 2011 - PRLog -- When a female entrepreneur sets out to get to know her ideal customer, and therefore increase sales and develop customer loyalty, she will achieve greater success (and shorten her learning curve) by following simple, yet effective guidelines.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer is the latest article by professional marketing researcher and entrepreneurial expert Michele DeKinder-Smith. The article reveals five important guidelines female entrepreneurs can follow when striving to increase sales and create customer loyalty by truly getting to know their customers.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer outlines simple yet effective strategies women business owners can use to get to know their ideal customer – and therefore create products and services that best serve them so they continue to buy.  

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer highlights:
•   What a female entrepreneur must do before she creates new products and services.
•   What kinds of questions to ask when getting to know customers.
•   What kinds of questions NOT to ask when interviewing ideal customers.  
•   Techniques for being an effective listener.
•   What to do with customer understanding once the interviews and research are complete.
•   Why it’s important for an entrepreneur to remain true to herself as well as to her customers.

Female entrepreneurs are dedicated to providing their customers with what they want and need – and are passionate about growing their businesses by doing that well. The best way to serve customers effectively is to get to know them – and that process can be simple when entrepreneurs have the right guidelines to follow.
 
Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer is available for download at bit.ly/e9caQJ

# # #

About Jane Out of the Box: Michele DeKinder-Smith is the founder and CEO of Linkage Research, Inc, a marketing research firm with Fortune 500 clients such as Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and Verizon Wireless. She parlayed this entrepreneurial knowledge and experience into founding Jane Out of the Box, a company that provides
female entrepreneurs like YOU with powerful resources, such as educational blogs, teleclasses, newsletters, and books. Michele was recently named to the National Association of Women Business Owners national board of directors for a two-year term. Buy a copy of her latest book, “See Jane Collaborate,” which contains more in-depth information about this article’s topic, at www.seejanecollaborate.com Take your Jane assessment to determine your own business type at www.janeoutofthebox.com