Although the field of marketing consultants and PR firms is immense, only Cochrane & Associates specializes in working with companies involved with IAQ issues. Over the past 5 years, Cochrane & Associates has had the opportunity to work with many of the most recognized names in the IAQ, HVAC and IH industries. “It’
One of the most dramatic recent changes witnessed by Cochrane & Associates is the utilization of social media by IAQ firms. “Social media allows small companies to reach an enormous market, often with little to no outlay of money,” stated Mr. Cochrane. “Savvy marketing professionals can have the same reach in a small 10 person company as a Fortune 500 company if they know how to tap the benefits of social media. Another huge development has been the widespread use of online videos within the industry. Even at Cochrane & Associates we have tapped into this marketing and public relations tool by starting the IAQ Video Network last year at http://www.IAQTV.com. It posts industry news reports and allows other companies to use it as a portal for their IAQ related videos.”
Industry professionals can learn more about marketing their IAQ and environmental businesses by contacting firstname.lastname@example.org, visiting http://www.cochraneassoc.com or calling (602) 510-3179.
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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.