IAQ Marketing & Public Relations Firm Celebrates 5 Year Anniversary

Jan. 5, 2011 - PRLog -- It was in early 2006 that the nation’s only dedicated marketing and public relations consulting firm opened their doors for business.  Today, Cochrane & Associates celebrates 5 years of helping indoor air quality companies grow their companies.

Although the field of marketing consultants and PR firms is immense, only Cochrane & Associates specializes in working with companies involved with IAQ issues.  Over the past 5 years, Cochrane & Associates has had the opportunity to work with many of the most recognized names in the IAQ, HVAC and IH industries.  “It’s great to be celebrating 5 years of being in business and we look forward to the next 20,” reported Cochrane & Associates’ President, Paul Cochrane.  “Over the years we have had the pleasure of working with so many companies dedicated to improving people’s IAQ.  They have ranged from companies and associations with everywhere from 1 to 500 employees that work with everything from mold and bacteria to lead, asbestos, VOCs and air filtration.   Needless to say we have witnessed, and been directly involved with, a host of exciting and interesting industry developments,” he continued.

One of the most dramatic recent changes witnessed by Cochrane & Associates is the utilization of social media by IAQ firms.  “Social media allows small companies to reach an enormous market, often with little to no outlay of money,” stated Mr. Cochrane.  “Savvy marketing professionals can have the same reach in a small 10 person company as a Fortune 500 company if they know how to tap the benefits of social media.  Another huge development has been the widespread use of online videos within the industry.  Even at Cochrane & Associates we have tapped into this marketing and public relations tool by starting the IAQ Video Network last year at http://www.IAQTV.com.  It posts industry news reports and allows other companies to use it as a portal for their IAQ related videos.”

Industry professionals can learn more about marketing their IAQ and environmental businesses by contacting info@cochraneassoc.com, visiting http://www.cochraneassoc.com or calling (602) 510-3179.

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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.