SellPoint Releases New "Shop by Brand" Tool

Allows Brands to Present Engaging Selling Story to Online Shoppers
 
Jan. 5, 2011 - PRLog -- SAN RAMON, CA - SellPoint Inc., the leading provider of online retail video product tours, announced the release of its next generation of hosted Brand Stores. Brand stores are the "store within a store" sections of popular e-commerce sites typically viewed when shoppers choose to shop by brand. They allow manufacturers to present a much more in-depth "why to buy" story, featuring their brand, category, and individual product messaging.

SellPoint's Brand Stores are driven by manufacturers and tightly integrated into a wide array of major brand retail shopping sites. The key to their popularity with online shoppers is the depth of engaging and informative information about all products offered by a brand on the particular shopping site. Videos, product comparison tools, and detailed product information are all easily accessed. The Brand Stores are dynamically updated to present the available product assortment and pricing offered by the online merchant on any given day.

"As shoppers increasingly look online first to research their purchase decisions, retail websites have become the dominant new point-of-influence in driving sales", explained Rick Martin, SellPoint President and CEO. "SellPoint's Brand Stores take advantage of this trend and provide brand marketers with a direct conduit to these shoppers, driving higher sales and shopper satisfaction by providing complete product information".

The Brands are also provided with detailed reporting, revealing shopper interest in particular products, features, and types of information, allowing them to refine their presentations to meet the needs of online shoppers.

SellPoint manages integrated Brand Stores across over 30 online retail sites, representing some of the leading consumer electronics brands.

An example of a live SellPoint-hosted Brand Store at OfficeMax.com can be viewed at:
http://www.officemax.com/home/custom.jsp?id=m2730035&csRe...

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Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of online video product tours and brand stores, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.
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Tags:Brand, Online-merchandising, Marketing, Retail, Merchandising
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