O2 Media Welcomes Bausch & Lomb, Inc to Morning Show ‘The Balancing Act’ Airing on Lifetime TV

Jan. 13, 2011 - PRLog -- In this segment of The Balancing Act they’re going to help you ‘see’ the New Year— much more clearly.  Make sure you tune in as they welcome Bausch & Lomb to the program January 19th at 7:00am (ET/PT) airing on Lifetime Television.  Optometrist, Dr. Rhonda Robinson joins the show to talk to viewers about eye health, and innovative ways to take care of your contact lenses.

Robinson says, “Eye care as well as lens care is very important if you are a contact wearer, and by being on The Balancing Act we can educate the audience in the proper care of both.”

Robinson recommends one of Bausch & Lomb’s most innovative products-- called Biotrue™.   Biotrue™ is a lens care solution that contains three unique bio-inspired elements.  It matches the pH of healthy tears using lubricant that’s found naturally in the eye.  It also helps keep certain beneficial tear proteins active.

“Having Dr. Rhonda Robinson, along with Bausch & Lomb’s innovative line of products on the show has brought yet another great solution to women, one that will have a real impact, and help them balance their lives,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.  “This is the essence of solutions-based programming, and we are proud that we could bring this information to our viewers.”

Biotrue™ is a unique solution that provides outstanding care for contact lens wearers.  For more information visit http://www.biotrue.com.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit http//www.TheBalancingAct.com.  For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at http://www.o2mediainc.com.