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Follow on Google News | Playing to Wiin: Nintendo and the video game industry's greatest comebackThis fascinating look at one of Japan's most successful global companies. Playing to Wiin traces the Nintendo's humble origins to its stunning success with the DS and Wii consoles.
By: John Wiley & Sons (Asia) Daniel Sloan uncovers its tale in the newly published, “Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback” (ISBN: 978-0-470-82512- The book focuses on the way unorthodox business decisions – by Hiroshi Yamauchi in choosing his successor, and by Satoru Iwata and others in charting 21st century direction – returned to Nintendo, at least for a time, the mantle of the world’s greatest video game company. Comments from key management and designers, as well as from analysts and historians who have followed Nintendo over the years, offer added insight to the strategic decisions that have let Nintendo remain a company of consequence. “Playing to Wiin is the story of a company in an existential crisis that not only found its way but regained the mantle of industry leader,” said the author. “With new hit product and games, as well as a new definition and demographics for the entertainment field, the Kyoto giant reached heights and wealth that all three generations of its past leadership could only have dreamed of.” For executives looking for an inspirational story about creative turnaround strategy, this is a book to be picked up. About the Author: Daniel Sloan was born in Richmond, Virginia, in 1963. He studied English literature at the University of Virginia and received a master’s degree from the Columbia Graduate School of Journalism in 1991. He has worked in financial journalism for Reuters for more than 15 years, and his text and video reports have appeared in numerous global publications as well as in programs from international broadcasters, including CNN, CNBC, BBC, and CCTV. He is a frequent commentator for a variety of domestic broadcasters, a university lecturer, and a former president of the Foreign Correspondents’ About Wiley: Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace. Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/ *****END***** # # # Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. End
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