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Hypatia Research, LLC Announces Groundbreaking Study "Benchmarking Social Media ROI"

How Leaders Effectively Measure Business Performance

PRLog - Jan. 6, 2011 - Hypatia Research LLC today announces a groundbreaking primary research study on Social Media investment.  While social media is generally acknowledged as being the latest buzz or flavor of the year in terms of customer engagement, interaction and brand reach, organizations struggle to justify investment in regards to tangible returns.

"Benchmarking Social Media ROI: How Leaders Measure Performance" will reveal the top measurement metrics and key performance indicators (KPI's) used by companies that effectively leverage social media to reduce costs, improve productivity and/or enhance profitability. Moreover, the study will highlight several current use-case examples, best practices and social media techniques leveraged by successful companies.

Hypatia Research, LLC will publish its findings in late January. All qualified survey respondents will receive a complimentary summary of this study. To receive your copy, take the survey: "Benchmarking Social Media ROI". http://survey.constantcontact.com/survey/a07e38uiap6gibtg...

To schedule a briefing or to inquire about the study, contact: research@HypatiaResearch.com

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Hypatia delivers high impact market intelligence, industry benchmarking, best practices, technology vendor selection, and ROI assessment services for end-users of CRM, Business Intelligence, Analytics, and Customer Data Management/Data Quality solutions. www.HypatiaResearch.com

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