Mobile Sites, mCommerce, QR Codes, Location-Aware Apps Among What’s In Store for Retail

Jan. 4, 2011 - PRLog -- Arlington, VA – January 4, 2011 – 2ergo Americas, leading international provider of mobile products and services, announces the availability of an executive brief entitled “Top Ten Predictions in Mobile Marketing for 2011: The Technology, The Trends and The Enablers.” The brief, written for retail and marketing executives, predicts significant developments in mobile that will have interesting implications for retailers and consumers alike. The executive brief is free to download from the 2ergo website.

One takeaway from 2010 is clear – positive buzz is growing around mobile marketing and mCommerce as it becomes an integral part of retailers' marketing plans. Consumers now expect to find retailers on mobile and to interact with them through multiple channels. They want to comparison shop, save money, view product info and buy on mobile.

2ergo’s mobile marketing experts predict:

1.   Mobile Sites Become the New Websites
2.   Shoppers Favor Technology Over Human Interaction
3.   mCommerce Comes of Age
4.   Mobile Coupons Become More Relevant and Less Seen as Mobile Advertising
5.   SMS Goes Beyond Marketing
6.   Retailers Capitalize on Mobile at Every Stage of the Customer Lifecycle
7.   Smartphone Apps Enable Enhanced Location Awareness
8.   QR Codes Bring Offline Marketing Mobile
9.   Small Retailers are Able to Do Mobile
10.   The Most Effective Campaigns are Multi-Channel

To read the full document, download your copy at http://www.2ergo.com/exec-brief-retail.

For more information about 2ergo, visit www.2ergo.com, go to the Facebook Fan Page or follow on Twitter @2ergo.

About 2ergo
2ergo is a leading provider of mobile software solutions for marketing, business, entertainment, and media. Its product portfolio includes an innovative suite of interactive messaging, mobile website publishing, smartphone applications, mobile ticketing and coupons, mobile security, and secure payment solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo is used by brands, marketing agencies, retailers, publishers, and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes, and reduce costs. Companies such as FOX News, AT&T, Yahoo!, National Geographic Channel, O2, Rightmove, and Australian Broadcasting Corporation have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India, and Australia. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more information, visit www.2ergo.com.


Press Contact
Lindsay Woodworth
2ergo Americas
+1 703 822 7037
lindsay.woodworth@2ergo.com

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2ergo is a leading provider of mobile software solutions for marketing, business, entertainment, and media. Its product portfolio includes an innovative suite of interactive messaging, mobile website publishing, smartphone applications, mobile ticketing and coupons, mobile security, and secure payment solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications.