Leading Danish provider of communication solutions chooses flexible medium In-store TV.
“The greatest advantage of in-store TV is that the medium gives us an opportunity to respond to changes in the market”. Anders Rasmussen, Project Manager at TDC.
TDC is the leading Danish provider of communication solutions with market leadership across all segments in the domestic market. In the other Nordic countries, TDC is one of the key players in the Business market. It is TDC’s ambition to retain and develop their position through focus on telecom, internet, TV, data communications, integration and hosting solutions, as well as related content and services. TDC has 64 shops across Denmark.
In-store TV – a modern and flexible medium
TDC uses in-store TV to communicate with customers in their shops. The advantage of in-store TV is the flexibility of the medium and the opportunity it gives TDC to change and control the content delivered.
“We implemented in-store TV for several reasons. We wanted a modern platform for communications and a flexible medium. Easy management and the possibility to manage the content from one single location for all the different stores were also an absolute must,” said Anders Rasmussen, Project Manager at TDC. TDC uses its in-store TV for product promotions – such as sales oriented TV spots showing products and prices. “Additionally we also use the medium for TDC brand awareness and give our suppliers the opportunity to promote their brands on our in-store screens. Furthermore, we also show product demonstrations and the advantages customers may achieve when using our products.”
“The greatest advantage of in-store TV is that the medium gives us an opportunity to react to changes in the market. It is a flexible medium – we are able to respond quickly and show a new product commercial or demonstration in a matter of minutes on all our screens,” continues Anders Rasmussen.
Implementing an in-store TV solution for TDC
TDC implemented the in-store TV solution platform in cooperation with Mermaid using the AOpen Digital Engine in its solution platform. Mermaid is the largest supplier of in-store TV in Scandinavia and delivers digital signage to 4 market segments: transport, retail, the corporate- and public- sector. With competencies within content, hardware, software, project management, operations, services and support: Mermaid is capable of doing large implementations, offering the customers turnkey solutions and full support. “The co-operation with Mermaid has been good. Mermaid has provided us with an excellent and steady platform that gives us peace of mind because we know it works properly in our shops,” added Anders Rasmussen.
Mermaid uses AOpen Digital Engine
Mermaid chooses to cooperate with AOpen, because they have a strong reputation and offer a reliable solution. In the case of TDC: Mermaid used between 5 and 10 Digital Engines per shop. Nico Colijn, Marketing Director at Mermaid A/S is proud of the companies’ total solution offering and pleased with the good relationship with AOpen. “We upgraded their total solution, including only the best hardware and our own software for all the 64 TDC shops. Screen sizes vary between 9.2 inch up to 24 inch with and without touch in landscape and 40 inch screens in portrait mode. We are working with AOpen because they provide steady hardware with good reliability, which in turn delivers us satisfied customers such as TDC,” concludes Nico Colijn.
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As the leading manufacturer of digital signage hardware solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. The AOpen Digital Engine series is the company’s flagship product.