Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Don’t Be a Clone: 3 Keys to finding your Style and your Audience.With major labels scrambling to figure out how to make money off of music there is a disturbing push from the industry to clone artists. They say things like they’re looking for the next Drake or the next Gaga...but how about the next...You?
By: Bobby Franchise Below are 3 keys for independent artists to find their style and audience using a case study approach. In this example we use Fourth Quarter Entertainment artist, LimeLyte. 1. Find Your Wheelhouse. There’ Hip-Hop artist, LimeLyte, had been pushed for years to be a hardcore, street type of hip-hop artist but something didn’t feel right. The truth was, LimeLyte, was a very talented lyricist who did his best when he made songs that people could dance and have fun to yet still had that typical Hip-Hop braggadocio. This was his wheelhouse. http://www.youtube.com/ 2. Clubs or Stadiums? At some point one must look at music from a business perspective and ask yourself, “How do I reach the most people with my music?” The answer is, make a song that appeals to the masses. It’s okay to do songs that you like or your friends like but in general the masses like songs that they can dance and party to. For instance, this LimeLyte song would appeal to more of a niche Southern Hip-Hop crowd, mostly men ages 18-30 rather than the masses. http://www.youtube.com/ This song, however, with it’s rock, high energy, party feel would appeal to a wider audience. The kind of audience that says things like, “I listen to everything.” http://www.youtube.com/ 3. Your Friends Lie. Finally, don’t rely on your friends opinions to tell you how good you are or what your lane should be. Limelyte, didn’t truly grasp his style until he came across the production team at Fourth Quarter Entertainment. Whether it’s online or in person approach a music industry professional and HUMBLY ask them for an honest critique of your music expressing to them that you just want to get better. Remember, no matter what they say be thankful and don’t get offended if they tell you, you still have work to do. Your best music is still ahead of you. # # # Bobby Franchise is the Creative Director/President of The Quan LLC specializing in Music Branding for Artists and Corporations as well as Video and Commercial Campaigns. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|