A Healthcare Social Media Success Story

Learn what one pediatric office did to differentiate themselves from the competition…
By: (e)Merge
 
Dec. 28, 2010 - PRLog -- When Johnson County Pediatrics entrusted their social media and customer service endeavors to (e)Merge, they were already a hit with their patients. What the services enabled them to do was take their patients’ experience to another level, one that their competition couldn’t provide. It also helped them to attract more new patients.

Today, Johnson County Pediatrics has a number of impactful customer service measures in place, including a flourishing social media presence. Their Facebook page hosts photos of their staff and events, fun questions to engage patients, kid photo contests and links to resourceful information, like how to perform the Heimlich on an infant. They also have discussion forums and a YouTube video library with patient testimonials, doctor introductions and informational clips.

Their patients are eager to use the new forums for positive feedback. “What a great practice,” writes one mother.  “Dr. Decker is the best!” says another.  “He always makes my son feel like he's the only patient he has.”

But setting up a successful social media presence isn’t as simple as learning to log in. Those in the healthcare sector must learn to appropriately engage their patients, remain HIPAA compliant and become the sort of resource patients are looking for. That’s why (e)Merge’s  Growth and Development Director, Jamie Verkamp, is joining forces with healthcare attorney and social media expert David Harlow for a new webinar, “Social Media for Healthcare Leaders Workshop”.

Beginning January 26th, participants will meet once a week for an hour and a half via webinar and video chat. Verkamp says they have limited space so they can give attention to all of the attendees. “You’ll truly understand social media, not just know how to work the tools, but how to create your own successful social media campaign.”

Webinar spaces are offered on a first come first serve basis and are filling quickly. Visit www.emergewithus.com or call 816-326-8464 to reserve your spot.
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Source:(e)Merge
Email:***@emergewithus.com Email Verified
Tags:Hipaa Social Media, Patient Experience, Medical Marketing, Healthcare Marketing, Healthcare Social Media
Industry:Health, Marketing, Medical
Location:Kansas City - Missouri - United States
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