Consider Markets Outside Your Daily Life for Info Marketing Success

Dec. 27, 2010 - PRLog -- Not long ago, we met up for a drink and we chatted about old times and current work prospects.
The conversation hit a real high note when I asked about the students coming from other countries to study English. There were still quite a few Asian and European students, but all of my colleagues agreed that the bulk of students were coming in from both Brazil and Saudi Arabia. According to them, the economy in these two places had been great. Now these students were going abroad to improve their English and have a better future career-wise.
All of this got my mind lit up and I started thinking a bit more about the potential for international business in information marketing. To a lot of people, this sounds like far too difficult of a task to even comprehend, let alone put into action. But with the way the world has gotten, well, smaller these days, it’s something that every entrepreneur should be thinking about.
Without getting into a debate about globalization, people, especially these days, are using the same products and services the world over. With that in mind, people need info about this stuff, and the information they do have access to, either in the United States or Malaysia, is often not up to snuff. That’s where you come in. Or rather: why don’t you provide it?
If you want to go international with your information marketing business, it’s best to consider your info topic and its interest in other parts of the globe. Baseball is popular in North America, but not so much in Portugal. On the other hand, the cliques of rockabilly music are very pervasive in both North America and Scandinavia. In either instance, the lesson is that you should always do a little market research about the best locations for your information products.
Next, are you considering translating your content to market to international audiences? If so, great. My English teaching colleagues work in a place that has an in-house translation service, and they showed me the rates for such services. Surprisingly, they were friendly to an info marketer’s budget. When you get to this step, examine each product that you have, either on the market or in development. Figure out if the content would suit a foreign audience and then choose the products you want to market internationally. Then get it translated. You might be able to market English-language products abroad, but it’s usually better to create products in that country’s first language. Your audience potential will that much greater if you do.
Now comes something very important — how to get it to that international audience. You’re from one country and you want to break into a market abroad. From here, I’d suggest trying to flag a business partner in that particular country. You can do this by starting to have a look online or in international trade magazines. Place ads in these magazines or on online job sites detailing your intentions and the desire to form a partnership. There’s a good chance that someone in another country is looking for a partner as well and you might fit the bill of what they need. If this is a problem, look into finding an international marketing pro to help you. You can get referrals at job centers or business colleges, or by placing an ad on a job board.
From there set about your goals. Create your products, send them abroad, and concentrate your efforts as you would with your domestic audience. The hard work you’ve done in the past can work again, so get your international business in gear and get moving. Actually, that is pretty much the simple point of international information marketing. Your info is valuable to many people in one place. Why can’t it be in another? If you apply your skill set as you already have, you can really find success in another place just as you did in your own.
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