Elite Slovenian Fashion Comes to RS POP Shop in January 2011

Dec. 23, 2010 - PRLog -- Slovenian fashion brand FIRMA by Sanja Grcić was established in 2003 by Slovenian fashion designers Sanja Grcić & Iztok Hrga. Since their first collection presentation "Goodbye communism?" for S/S 2003, they have been recognized by top fashion experts, stylists and critics, being nominated as the new avantgarde in Slovenian fashion.

FIRMA style is described as Street Couture; instinctive, innovative and alternative with clever detailing and a slight sporty touch. FIRMA builds new concepts of designing clothes out of wide range of tailoring and cutting knowledge. The combination of different and often opposite approaches of design concept results in a unique look and is signature of the brand's style which is recognized and highly valued during various renowned fashion shows or fashion exhibitions at home or abroad.

The brand's collections are made in small series and made with prestigious workmanship out of refined materials. Peculiar combinations of shape, fabrics and colors make these collections timeless and multifunctional.

Firma by Sanja Grcić label is created for people who are not afraid to step out of a crowd.

Time is now: Winter collection
Awakened at 7am, breakfast on the table, children in daycare, boss in the office, shopping, caught in traffic jam, a meeting, lady in black at Nick Cave's concert, mistress at midnight. She is a Superheroine. Her time is now.

Adventurers: Pre-spring collection
Daily casual look becomes the evening wear, short sleeves become the long ones, elegant trousers transform themself into urban street look. For those who hurry from the plane to attend the business meeting and who are afterwards in haste for the rock concert.

VIP Press Reception and Opening, January 6th 6-8pm
Store Open January 6-26, 10am-8pm daily.
RS POP Shop, 501 Lexington Avenue at the Roger Smith Hotel, NYC
For more information and RSVP requests contact: Melissa Gonzalez at mg@lionesqueproductions.com

Coming in NYC to meet Sanja? Take advantage of the RS POP/Accessories Market special at the Roger Smith Hotel. You can call the reservations department at 212-755-1400 or book online at www.rogersmith.com and mention ACCESSORIES for our special rate January 6-11, 2011.


More On RS POP Shop:
RS Pop Shop, brought to you by Lion'esque Productions and Panman Productions, is a unique opportunity for artists and passerby’s to connect in new and exciting ways to social media, marketing, and sales. Clients since inception have included: Simon Carter, LaQuan Smith, Lolli Poppit, DOLITA Paris, N:F:P Studio, Telfar, MacKenzie-Childs, Man vs Machine, Animated Closet, Tribal Couture among others.
As a note to the caliber of our designers, their designs have dressed an array of celebrities including: Beyonce, Lady Gaga, Dakota Fanning, Rihanna; and some have collaborated with major brands like American Apparel and Club Monaco, and the list goes on.
Visit www.rspopshop.com

More on Sanja Grcić:
Ms Grcic is active in different fields of fashion design. She is a founder, chair-woman and art director of SOTO – Society of Slovenian contemporary fashion and textile design.
She regularly works on costume design for theatre, movies, music videos, puppets, dance, performance and multimedia presentations. Also as a wardrobe stylist for Slovenian national television and for magazine’s editorials.
The work of Sanja Grcić has been presented independently or as a part of collective exhibitions of contemporary design and visual arts. It was also presented in fashion shows, performances, theatre and dance plays, puppet theatres, multimedia visual events, videos, festivals, conferences and competitions in the following countries: Croatia, Netherlands, Finland, Irland, France, Serbia, Bosnia and Herzegovina, South Korea, Italy, Luxemburg, Switzerland, USA, Germany, Spain, Greece, Slovakia, Austria.

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The Branding and POP UP Shop Experts! CEO, Melissa Gonzalez is also the Co-Founder of RS POP Shop. Former Wall Street Exec and Host of Latin Beat on BET, she is a seasoned Media Personality & Innovative Consultant to designers & venues looking to POP!